Social Media Intern

Responsibilities

• Assist with developing, organizing and maintaining Visit Baltimore's social media content calendar.
• Draft engaging, platform-specific social media captions and copy that align with Visit Baltimore's brand voice and target audiences.
• Support the planning, filming, editing and production of short-form video content from initial concept through final publication.
• Participate in content collection days, site visits and local events to capture photo and video assets.
• Repurpose existing website articles, visitor guide features and other editorial content into engaging social media formats, including carousels, reels and other creative storytelling opportunities.
• Research social media trends, emerging platform features and best practices, with a particular focus on identifying opportunities to strengthen Visit Baltimore's social presence.
• Conduct competitive research on other destination marketing organizations (DMOs) and tourism brands, identifying successful content strategies, creative campaigns and potential opportunities for Visit Baltimore's social channels.
• Assist with community management across Visit Baltimore's social platforms, including monitoring comments and relevant conversations and identifying opportunities for meaningful audience interaction.
• Support Visit Baltimore's YouTube content strategy by uploading and optimizing existing evergreen video content.
• Monitor social media performance and engagement metrics.

Requirements

• This internship is ideal for college juniors or seniors interested in pursuing a career in social media management, digital marketing, content creation, advertising, tourism or communications. Priority will be given to students studying marketing, communications, journalism, digital media or related fields who demonstrate an interest in digital storytelling and social media strategy.
• Ability to work 10-15 hours or 2 days per week, with at least one day in person at the Visit Baltimore office or an offsite event.
• Strong writing, editing and proofreading skills, with an ability to adapt messaging to different social media platforms and audiences.
• Familiarity with major social media platforms including Instagram, TikTok, Threads, Facebook, YouTube and LinkedIn, and an interest in emerging trends and digital culture.
• Basic experience or a willingness to learn short-form video production, including filming, editing and creating content for Instagram Reels and TikTok.
• Familiarity with creative tools such as Canva, CapCut, Adobe Creative Cloud or similar editing platforms is preferred.
• Strong organizational skills and attention to detail, with an ability to manage multiple projects simultaneously.
• An understanding of social media engagement, audience behavior and platform-specific best practices, or an eagerness to develop these skills.
• Creativity, curiosity and a willingness to contribute new ideas while working collaboratively with a team.
• Ability to receive and incorporate constructive feedback.