Responsibilities

• Manage and monitor Rambler social media channels (Instagram and TikTok) while following the company’s Social Media Strategy and Policies
• Develop and execute monthly social content calendars for social media accounts that tell the brand story and create brand relevance
• Publish unique, audience-specific content on social media channels to drive brand awareness and engagement
• Produce reels and TikToks to entertain, educate and drive engagement
• Engage with followers on Instagram via comments, likes and shares.
• Implement strategies that grow follower count and engagement, retain followers and help convert them into customers
• Work with our corporate video team to conceptualize and produce videos for social media and other digital platforms
• Track and report social media engagement and follower growth, and make recommendations based on performance
• Maintain a consistent brand presence through appropriate brand colors, guidelines and layouts for visuals
• Manage weekly Instagram giveaway campaign, including ideation, content creation, winner selection, gift acquisition and delivery.

Requirements

• Current college student in pursuit of a Bachelor’s degree, preferably in Marketing, Communications, Advertising, PR, Journalism or related fields of study
• Experience managing a brand or influencer's Instagram presence
• Passion for social media and content creation, ideally displayed through a strong personal social presence
• Strong grasp of major social media platforms including Instagram and TikTok.
• Comfortable in front of the camera, for Instagram stories, reels and TikTok

Preferred

• Canva skills a plus!