Responsibilities

• Assist in developing and implementing social media strategies aligned with marketing goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok
• Create compelling and visually appealing content including graphics, videos, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite
• Manage and schedule posts using social media management tools such as Hootsuite and Buffer to ensure consistent brand presence
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activities
• Engage with followers by responding to comments, messages, and inquiries promptly to foster community relationships
• Support the execution of paid advertising campaigns on platforms like Facebook Advertising to increase reach and engagement
• Analyze social media performance metrics using Google Analytics, social media analytics tools, and marketing online analytics to optimize future campaigns
• Assist in media editing tasks including video editing and photo editing to enhance content quality
• Contribute to branding efforts by maintaining a cohesive visual identity across all digital channels
• Conduct keyword research for content optimization and improve social media content marketing strategies

Requirements

• Currently pursuing or recently graduated with a degree in Marketing, Communications, Digital Media, or a related field
• Proficiency in social listening tools, media editing software (Adobe Photoshop, Adobe Illustrator), and media performance analytics tools
• Experience with social media platforms’ management features and scheduling applications such as Hootsuite or Buffer
• Knowledge of SEO principles, Google Analytics, web analytics, and digital marketing performance monitoring techniques
• Strong content creation skills including graphic design, photography, video editing, and copywriting
• Familiarity with social media advertising platforms like Facebook Advertising is a plus
• Excellent communication skills with the ability to craft engaging messages tailored for diverse audiences
• Ability to analyze data insights effectively to inform content strategy improvements