Responsibilities

• owning and executing H15DEN’s Instagram presence.
• Daily tasks include planning and scheduling posts.
• creating engaging visual and written content.
• maintaining a consistent brand voice across all Instagram touchpoints.
• developing and refining content calendars.
• optimizing posts for reach and engagement.
• staying current with Instagram trends, features, and best practices.
• monitoring comments, direct messages, tags, and mentions, engaging thoughtfully with followers and independent food and drink partners.
• analyzing performance metrics, report on results, and adjust strategies to grow followers, improve engagement, and support visibility goals for partner businesses.

Requirements

• Strong skills in Social Media Marketing and Social Media Optimization (SMO), with a focus on Instagram growth and engagement.
• Ability to develop and execute a clear Content Strategy tailored to independent food and drink brands.
• Excellent Writing and Communication skills for captions, stories, direct messages, and partner interactions.
• Experience using social media scheduling and analytics tools (e.g., Later, Hootsuite, Meta tools, or similar).
• Demonstrated creativity in visual storytelling and familiarity with Reels, Stories, and user-generated content.
• Strong organizational skills, attention to detail, and ability to manage a content calendar in a remote, fast-paced environment.

Preferred

• Previous experience working with hospitality, food, or lifestyle brands is a plus.
• Relevant education or equivalent experience in Marketing, Communications, Digital Media, or a related field is preferred.