Responsibilities

• plan and execute an Instagram content calendar, including concepting, writing captions, scheduling posts, and managing Stories and Reels.
• collaborate with internal teams and partner venues to gather visuals, develop campaigns, and ensure content aligns with brand guidelines and goals.
• monitor engagement, respond to comments and direct messages, optimize posts for reach and performance, and track key metrics.
• test new content formats, stay current with Instagram trends and features, and regularly report on insights to guide strategy.

Requirements

• 1–3 years of experience in social media management or digital marketing, preferably with a strong Instagram portfolio.
• Proficiency in Social Media Marketing and Social Media Optimization (SMO), with a focus on Instagram growth, engagement, and analytics.
• Strong Communication and Writing skills, including clear, concise, and brand-aligned copy for captions, DMs, and community interactions.
• Experience with Content Strategy for social media, including planning content calendars, aligning posts with campaign objectives, and adapting strategy based on performance data.
• Familiarity with social media management tools (e.g., Later, Hootsuite, Buffer, or similar) and basic image/video editing tools for Instagram content.
• Ability to work independently in a remote environment, manage deadlines, and prioritize multiple accounts or campaigns.
• Understanding of or interest in the food and beverage industry and local, independent businesses.

Preferred

• Relevant education or training in marketing, communications, digital media, or a related field is a plus, but equivalent experience is also valued.