Social Media & Influencer Manager at Lou Hammond Group | St. Petersburg, FL

Lou Hammond Group

Social Media & Influencer Manager

St. Petersburg, FL (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end social media strategy and influencer programs for client brands across lifestyle, travel, and hospitality.

Own day-to-day social content creation and calendar management across multiple platforms.
Must-have: 4+ years building influencer partnerships in an agency or brand setting.
Standout: Proven ability to lead cross-functional campaigns and deliver measurable results.

Job Description

Responsibilities

Develop and execute social media strategies across platforms including Instagram, TikTok, Facebook, LinkedIn, Pinterest, and X
Create and publish engaging daily content including short-form video, photography, and platform-native storytelling (Reels, TikTok, Stories)
Manage and maintain monthly social media content calendars across multiple client accounts
Identify and coordinate influencer and creator partnerships, including outreach, negotiation, content direction, and deliverable management
Lead influencer campaigns from concept through execution, ensuring alignment with client goals and brand voice
Monitor social media performance and provide insights and reporting on campaign and influencer results
Track and identify emerging social trends, creators, and platform updates to inform strategy
Engage with online communities through comments, messages, and real-time brand interaction
Collaborate with PR, marketing, and creative teams to ensure integrated campaigns across earned media, social media, and influencer activations
Support paid social media campaigns, including content development and performance tracking

Requirements

Bachelor’s degree in Communications, Marketing, Public Relations, Advertising, or related field
4+ years of experience managing social media and influencer programs within an agency or brand environment
Demonstrated experience executing influencer partnerships and creator campaigns
Strong understanding of social media strategy, analytics, and platform best practices
Experience creating engaging short-form video and platform-native content
Excellent writing and editing skills with a strong sense of brand voice and storytelling
Proficiency with social media management and scheduling platforms such as Hootsuite and Sprout, as well as content creation tools including Canva, CapCut, and Edits
Highly organized with the ability to manage multiple accounts and deadlines in a fast-paced agency environment
Passion for travel, hospitality, lifestyle brands, and digital culture

Benefits

Medical, Dental + Vision
20 Days Annual PTO + 12 Holidays
401k + Profit Sharing
Unbeatable Coworkers
Lou Hammond Group is an equal opportunity employer

Lou Hammond Group

In 1984, Lou Hammond Group opened with three clients, three employees and two electric typewriters. 40 years later, the award-winning agency is full-service, offering marketing, public relations, branding, digital, social media, integrated campaigns and strategic services with 45 employees in New York, South Carolina, Texas, Colorado, Georgia, and Florida with an extensive network of global partners. Our top-tier client list spans the world’s premier lifestyle accounts from luxury hotels, cruise lines and major destinations to healthcare, technology, corporate and real estate. We expertly serve clients who are leaders in their fields and who share our passion for quality—in spirit, integrity and style. Lou Hammond Group has one focus: Results. Follow us!@LouHammondGroupFacebook: https://www.facebook.com/louhammondgroupInstagram: http://instagram.com/louhammondgroup

Founded in 1984

New York, New York, USA

57 employees (6 in marketing)

www.louhammond.com