Responsibilities

• Lead organic social strategy and execution across Instagram, TikTok, YouTube, Pinterest, Threads, and LinkedIn
• Translate Graf Lantz’s brand pillars, tone of voice, and product roadmap into platform-native content that feels thoughtful, relevant, and distinctly on brand
• Stay informed on evolving platform behavior and cultural trends, applying insights selectively to support brand and business goals
• Plan and maintain a social content calendar aligned with seasonal moments, product launches, and key brand initiatives
• Write clear, confident captions with an editorial sensibility that reflects Graf Lantz’s voice
• Serve as the primary brand voice across social channels, engaging with comments, messages, and customer conversations in a timely, considered manner
• Build authentic relationships with customers, followers, and brand advocates through consistent, human interaction
• Use sound judgment to identify and escalate feedback, issues, or opportunities to Marketing leadership or the Customer Experience team
• Own creator and influencer relationships from discovery through execution, including outreach, vetting, gifting, briefing, and follow-up
• Manage affiliate partnerships and maintain ongoing coordination with agency partners

Requirements

• 3–6 years of experience managing social media for a consumer brand, ideally within eCommerce, lifestyle, fashion, or design-led industries
• Hands-on experience managing multiple social platforms, with strong instincts for platform-specific content and audience behavior
• Experience working with influencers or creators, including outreach, briefing, content review, and performance tracking
• Strong writing skills, with the ability to craft on-brand captions and thoughtful community responses
• Comfort creating and editing short-form content using tools such as CapCut, Canva, or Adobe Creative Suite
• Highly organized and detail-oriented, with the ability to manage content calendars, timelines, and multiple workstreams simultaneously
• Data-aware and curious, with experience using performance insights to guide content decisions
• Confident cross-functional collaborator who works effectively with Creative, Brand, Performance, and Customer Experience teams
• Self-starter who thrives in a lean environment and takes ownership of channels end-to-end
• Genuine appreciation for well-designed products, thoughtful storytelling, and premium brand experiences

Benefits

• medical, dental and vision insurance
• life insurance
• a retirement plan
• paid vacation, sick time, and holidays
• employee discounts on all Graf Lantz products