Responsibilities

• Social Media Strategy & Management: Partner with the Director of Marketing to execute Extend Fertility's organic social media strategy across Instagram, TikTok, LinkedIn, Facebook, YouTube Shorts, and emerging platforms.
• Manage the editorial content calendar in collaboration with the Director of Marketing.
• Create engaging educational, lifestyle, and brand content aligned with Extend's voice and mission.
• Write compelling copy that balances education, authenticity, and engagement.
• Monitor platform trends, emerging conversations, and algorithm changes, bringing new ideas and recommendations to the marketing team.
• Engage with our online community through comments, direct messages, and conversations while partnering with the Patient Experience team to ensure a consistent patient experience.
• Analyze channel performance and provide recommendations to optimize engagement, audience growth, and content performance.
• Content Creation & Video Production: Capture photo and video content throughout the clinic, at events, and with physicians, patients, creators, and partners.
• Produce engaging short-form video content for Instagram Reels, TikTok, Stories, YouTube Shorts, LinkedIn, and other emerging platforms.
• Edit videos using CapCut and/or Adobe Creative Suite (Premiere Pro, Photoshop, Lightroom, Illustrator).

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or a related field.
• 3–5 years of experience in social media marketing, influencer marketing, brand marketing, or digital content management.
• Proven experience developing and executing organic social media strategies that drive engagement and audience growth.
• Experience managing influencer or creator partnerships.
• Strong experience producing and editing short-form video content.
• Proficiency with: Canva, CapCut, Adobe Creative Suite (Premiere Pro, Photoshop, Lightroom, Illustrator).
• Excellent writing, editing, and storytelling skills.
• Comfortable appearing on camera and directing others during content creation.
• Strong project management and organizational skills with exceptional attention to detail.
• Ability to manage multiple priorities in a fast-paced, collaborative environment.

Preferred

• Experience in healthcare, women's health, fertility, or wellness.
• Experience planning consumer events, educational programming, or community activations.
• Photography or videography experience.
• Experience working alongside physicians, healthcare providers, or executive thought leaders.
• Familiarity with HubSpot, Meta Business Suite, Google Analytics, and social media management platforms.
• Experience managing influencer budgets and campaign reporting.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance