Responsibilities

• Grow follower counts and engagement across client social channels through high-quality content and community interaction.
• Develop platform-specific strategies tailored to each client’s audience, industry, and growth goals.
• Build and manage content calendars across Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Pinterest, Threads, and emerging platforms.
• Monitor trends, audio, formats, and cultural moments in real time and capitalize on opportunities for clients.
• Engage with followers, comments, and direct messages to build authentic communities.
• Track growth metrics including followers, engagement rates, reach, impressions, shares, saves, and profile visits to continually improve performance.
• Write compelling captions, hooks, calls-to-action, scripts, and copy in multiple brand voices.
• Develop short-form video scripts for Reels, TikTok, and YouTube Shorts.
• Create LinkedIn posts, X threads, carousel copy, and platform-native content tailored to each channel.
• Leverage AI writing tools including ChatGPT, Claude, and emerging technologies to improve efficiency without sacrificing authenticity.

Requirements

• 2-5+ years of social media management experience, preferably within an agency environment.
• Proven track record of growing social accounts with measurable results.
• Strong copywriting skills with the ability to adapt to multiple brand voices.
• Video editing experience with CapCut, Adobe Premiere Pro, DaVinci Resolve, or similar tools.
• Proficiency with Canva, Adobe Express, Figma, or comparable design platforms.
• Experience utilizing AI tools including ChatGPT, Claude, Midjourney, Descript, OpusClip, and related technologies.
• Strong organizational skills with the ability to manage multiple content calendars and deadlines.
• Comfort presenting to clients and building trusted relationships.
• Ability to thrive in a fast-paced, entrepreneurial environment.
• A desire to build something meaningful, not simply publish posts.