Responsibilities

• Plan and publish approximately two Instagram feed posts per week , along with ongoing Stories
• Write captions and short-form social copy in an established brand voice
• Manage the community across comments and DMs, maintaining an active and responsive presence
• Monitor tags, mentions, and engagement and identify opportunities to reshare guest-generated content
• Develop and execute interactive engagement mechanics, including sign-ups, polls, quizzes, countdowns, and other social-first moments
• Capture short-form video content on-site at HERO once the experience opens, including in-platform editing and publishing
• Support influencer and creator outreach as needed
• Participate in on-camera content when appropriate and comfortable; on-camera appearances are not required
• Help identify timely, reactive content opportunities throughout the campaign and live experience

Requirements

• Experience managing social media and online communities for brands, entertainment, hospitality, experiential, or culturally relevant projects
• Strong copywriting skills and the ability to quickly adapt to an established brand voice
• Fluency in Instagram, including Reels, Stories, community engagement, and native editing tools
• A strong understanding of social trends, platform behavior, and what drives audience participation
• Comfortable capturing and creating quality content in a fast-moving, live environment
• Highly organized, responsive, and able to independently manage a consistent publishing cadence

Preferred

• Experience with influencer or creator outreach is a plus