Social Media Growth & Content Specialist (Ridgefield Park, NJ)

Responsibilities

• Grow the audience (~40%)
• Track and report monthly follower, reach, and engagement growth on each platform, with a focus on U.S. dentists and dental professionals.
• Test hooks, formats, posting cadence, and content series; identify what drives growth and scale it.
• Build collaborations with clinicians, course directors, KOLs, and dental creators to reach their audiences.
• Engage daily — reply to comments and messages, join dental conversations, and convert followers into course registrations and leads.
• Benchmark competitors across social platforms to find growth opportunities and sharpen brand positioning.
• Direct the content (~40%)
• Set the content direction for Instagram, Facebook, LinkedIn, and YouTube — themes, series, and creative briefs — with a focus on clinical and educational content; plan and manage the content calendar.
• Film on-site at partner dental practices, trade shows, and courses, and coordinate participating doctors and KOLs: scheduling, briefing, and making sure filming runs smoothly for them.
• Edit your own footage into short-form video (Reels, Shorts) and brief the Design team on graphics, carousels, and larger projects.

Requirements

• A proven record of growing a brand or creator account, with account handle(s), before/after follower numbers and dates, and analytics screenshots you can share.
• A portfolio that includes video you shot and edited yourself, plus examples of social content you planned or directed.
• 2–4 years of experience in social media, content marketing, or paid social.
• Hands-on experience running campaigns in Meta Ads Manager (targeting, lead forms, budgets, A/B tests) and reading results in GA4.
• Working proficiency in Adobe Creative Cloud (Photoshop, Premiere Pro, Lightroom) and comfort shooting and editing short-form video yourself.
• Daily, practical use of AI tools — for example, drafting captions and video scripts, editing and repurposing video, analyzing campaign data, and building reports. You will be asked to walk through your workflow during the interview.
• Strong written and verbal communication skills; comfortable hosting doctors, KOLs, and internal stakeholders on-site.
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field, or equivalent experience.
• Valid driver's license and ability to travel up to 30%, including some evenings and weekends.

Preferred

• Experience growing accounts aimed at dentists, physicians, or other healthcare professionals; existing relationships with dental creators or KOLs.
• Experience in the dental, medical device, or healthcare industry.
• Working knowledge of camera, lighting, and audio setup (professional videography experience is not required).
• Experience with Meta Lead Forms, LinkedIn Campaign Manager, and LinkedIn Lead Gen Forms.
• GA4 event and conversion setup, Google Tag Manager, and consistent UTM practices.
• Competitive intelligence and social media benchmarking.