Social Media Freelancer

Responsibilities

• Publish five Instagram in-grid posts per week, using a strategic mix of reels, carousels, photography and promotional flyers.
• Balance ongoing brand storytelling and programming with new menu items, timely restaurant updates, relevant trending carousels, past content creator reels and operational requests.
• Publish at least two Instagram stories every other day, including original content and relevant reposts.
• Write captions, edit photos and videos, and maintain a consistent visual aesthetic and brand voice.
• Incorporate relevant social trends, formats, music and audio in ways that suit Ai Fiori’s identity.
• Plan for four Instagram reels per month within the weekly posting cadence, including event coverage, creator content and original restaurant storytelling.
• Deliver a content calendar through December 31, 2026, shaped by key dates, promotions and AMG priorities, and maintain/refine it.
• On-site coverage and events: Spend one service period per week at Ai Fiori; capture food, beverage, atmosphere, service and behind-the-scenes moments; attend designated events to capture the guest experience and deliver a recap reel within 48 hours; spearhead a recurring series highlighting Ai Fiori’s team and internal operations; coordinate quarterly photo shoots.
• Community management and creator relations: Monitor and respond to all incoming DMs and comments promptly; coordinate with restaurant operations on reservations and guest inquiries; engage with guests, creators and community accounts; identify opportunities for meaningful engagement and collaborative content; identify and evaluate prospective creators and manage each creator relationship from outreach through completion; complete every dine recap and manage assets.
• Collaboration & boosting: Serve as Ai Fiori’s social content liaison with The Langham; coordinate with AMG Marketing and restaurant operations to keep content accurate, timely and aligned with business priorities; boost high-performing Instagram posts, with budget and post selection approved by AMG Marketing.

Requirements

• Experience managing social media and community engagement for hospitality, restaurants, luxury or lifestyle brands.
• Strong writing, photography and short-form video editing skills.
• Sound judgment in guest communications and creator relationship management.
• Ability to interpret social performance data and connect content activity to business objectives.
• Strong organization and follow-through across calendars, events, content assets and partner deliverables.
• Availability for weekly on-site service coverage and designated events, including evenings and weekends as needed.