Social Media & Events Coordinator

Responsibilities

• Social Media & Content Creation
• Take ownership of our Facebook and Instagram presence, including planning, creating, scheduling, and publishing content.
• Produce engaging reels, short-form videos, stories, and photography that showcase our products, classes, events, and customers.
• Visit the sales floor regularly to discover content opportunities, including machine demonstrations, new arrivals, finished projects, and customer experiences.
• Develop and maintain a consistent content calendar, planning campaigns and promotions in advance.
• Write compelling captions and promotional copy that encourage engagement and customer action.
• Monitor comments, messages, and reviews, responding appropriately or directing inquiries to the right team member.
• Help create email marketing campaigns and newsletters featuring promotions, new products, classes, and upcoming events.
• Update website content, including event announcements, class information, promotional banners, and featured products.
• Track social media performance, engagement, event registrations, and campaign results. Provide a simple monthly summary of what's working and what could improve.

Requirements

• At least 3 years of experience creating and managing social media content for a business, organization, or paying client.
• Demonstrated ability to create quality photos, reels, and short-form videos.
• Strong writing, communication, and proofreading skills.
• Experience using Facebook, Instagram, and Meta Business Suite.
• Excellent organizational skills with the ability to manage multiple projects and deadlines.
• A self-starter who can identify what needs to be done and follow through without constant direction.
• Comfortable interacting with customers, employees, vendors, and sales representatives.
• Willingness to learn about sewing machines, quilting, embroidery, and the products we sell.
• Availability for occasional Saturdays and evenings when events are scheduled.

Preferred

• Experience with Canva, CapCut, or similar content creation tools.
• Experience with email marketing platforms such as Klaviyo.
• Familiarity with Shopify or other e-commerce platforms.
• Experience coordinating retail events, workshops, or community activities.
• Knowledge of sewing, quilting, embroidery, or other creative hobbies.
• Experience using AI tools to assist with content planning, writing, and marketing productivity.
• You Don't Need to Know How to Sew!