Social Media and Email Marketing Specialist

New York City, NY (On-site)

$80K/yr – $100K/yrMid Level2+ years expFull time

Posted 3 months ago

Job Summary

Own Zoe's end-to-end social media and email marketing programs, from content strategy and community engagement to performance analytics and newsletters, while coordinating with agencies and driving fast experimentation.

  • Manage content calendar and channel performance across Instagram, Facebook, LinkedIn, YouTube, and TikTok
  • Own HubSpot email marketing, newsletters, and conversion-focused experiments

Job Description

Responsibilities

  • Run Zoe's social media channels across all active platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok).
  • Work closely with external content creation agencies, keeping them on brief, on brand, and on time.
  • Build and maintain a content calendar that supports campaigns and key announcements.
  • Engage the community every day: respond to comments, answer DMs, and start real conversations with our audience.
  • Spot trends fast and turn them into on-brand opportunities for Zoe.
  • Track performance weekly, report clearly, and adjust with purpose.
  • Own Zoe's email marketing strategy inside HubSpot
  • Write and design newsletters that people actually want to read
  • Run experiments constantly (subject lines, send times, formats, segmentation) to improve opens, clicks, and conversions
  • Analyze every send, pull the key insights, and use them to make the next one better

Requirements

  • 1-2 years of experience in social media, email marketing, or digital marketing
  • A track record of growing audiences or improving campaign results through your own work
  • Strong writing skills and an instinct for tone and brand voice
  • Hands-on experience with at least one major social platform (Instagram, LinkedIn, TikTok, or YouTube)
  • Experience with HubSpot or a similar email platform (Mailchimp, Klaviyo, or similar)
  • Comfort reading data and turning it into clear takeaways
  • A bias for action. You test, learn, and move fast

Preferred

  • Experience in fintech, personal finance, or consumer brands
  • Familiarity with managing agencies or freelancers
  • Basic understanding of paid social to complement organic efforts

Benefits

  • Estimated Base Salary Range: $80,000- 100,000 depending on experience, skills, training, certifications, and education.
  • Healthcare, Dental & Vision Coverage
  • Commuting & Gym benefits
  • 401(K)
  • 3 weeks PTO
  • Breakfast provided on Tuesdays, Lunch provided on Fridays
  • As an early member of our team, you'll have a rare opportunity to influence the culture of a fast-growing company.
Zoe Financial logo

Zoe Financial

4.2 Glassdoor

Zoe is a wealth platform with the mission to help grow and protect clients’ wealth. Zoe’s platform brings account opening, funding, automated rebalancing, tax-loss harvesting, direct indexing, and commission-free fractional trading into one cohesive advisory experience.Our Team’s Core Values1. Put the client first The first question we ask ourselves is, “How does this help the client?” 2. Act with urgency We don’t leave for tomorrow what can be done today3. Act like an owner We're fully accountable for our actions and the first to own up to our mistakes.

Founded in 2018
New York, New York, USA
63 employees (4 in marketing)
86% recommend to a friend

Salaries

Posted range

$80K/yr – $100K/yr

Taken straight from the job posting.

See all Zoe Financial salaries

Marketing Team

Marketing Team Size
1 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$45.9M
Last Raise
$29.6M
Series B, 1 years ago

Funding History

  • Apr 2025
    Series B • $29.6M
  • May 2022
    Series Unknown
  • May 2021
    Series A • $10M

Traffic Signals

Monthly Visitors
5.1K
Monthly Google Ads Budget
$237.6K
Traffic Source Mix
Search
26.4%
Direct
32.6%
Referral
27%
Social
12.4%
Paid
1.5%

Headcount Trend

Current headcount: ~63

Recent News

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Social Media and Email Marketing Specialist

Zoe Financial · New York City, NY · On-site