Responsibilities

• Manage daily posting and scheduling for California Post social media accounts (news, sports and opinion), ensuring comprehensive coverage of the day’s top stories
• Write, edit, and tailor posts to maximize referral traffic, engagement and reach across platforms
• Monitor real-time analytics and use performance insights to inform publishing decisions
• Stay on top of social and cultural trends, adapting content strategies to drive growth
• Pitch creative ideas for social-first projects that expand reach and showcase the Post’s journalism in innovative ways
• Spot what’s driving the conversation on social and pitch to editorial before it breaks
• Participate in short, on-camera video content for social media platforms, including brief explainers, commentary, or promotional clips
• Collaborate with editorial teams to align coverage and promote content effectively across platforms
• Engage with audiences where appropriate and help set best practices for community interactions

Requirements

• 3+ years of professional experience managing social media for a news organization
• Proven expertise with all major social media platforms, scheduling tools, and analytics dashboards
• Strong editorial judgment and ability to quickly assess what will perform well with audiences
• Demonstrated ability to create compelling, platform-specific content in a fast-paced newsroom environment
• Deep understanding of SEO and social search optimization strategies
• Proficiency in video and photo editing software, including Adobe Premiere Pro, Final Cut Pro, Photoshop, and Canva, with a portfolio demonstrating high-quality editing and creative execution
• Creative, resourceful, and proactive with a track record of growing engagement and reach
• A strong social media presence or following is preferred
• Ability and willingness to appear on camera and deliver news content clearly and concisely on deadline is highly preferred
• Must be flexible and adaptable as news demands shift, including availability to work evenings, weekends, and during breaking news events when needed