Responsibilities

• Build and own cross-platform strategies across all DÔEN organic channels, emerging platforms, and future formats, driving brand awareness, community growth, engagement, and product storytelling. Tailor creative approaches by platform, understanding algorithms, native formats, and audience behavior.
• Lead fast, high-impact social content production including short-form video, lo-fi creator-style formats, reactive moments, and trend-based storytelling. Create workflows that allow for speed, efficiency, experimentation, adaptability and creative excellence at scale.
• Work in close partnership with the Content team to deploy and amplify creative assets across social channels, ensuring that the social strategy is built in alignment with the broader content calendar and creative output.
• Operate at the intersection of social storytelling, content creation, platform strategy, and creator ecosystems - crafting social content with a clear point of view, tone and narrative aligned to the brand.
• Partner with the Communications, Community and Customer Care teams to further grow and nurture the DÔEN ecosystem.
• Collaborate with the Ecommerce and Paid Media team to share and test high performing organic assets within appropriate paid channels.
• Capture the world behind the DÔEN curtain: in-office content, BTS, new dimensions of the brand, expanding and showing more to our customer in new, social specific ways
• Establish performance benchmarks and continuously optimize creative against KPIs. Report on all metrics and areas of opportunity.
• Identify emerging trends, aesthetics, and cultural shifts that can be authentically translated into relevant brand storytelling.
• Lead and mentor social media teammate.
• Other duties as reasonably assigned.

Requirements

• 10+ years in social media leadership, digital content, editorial strategy, or cultural storytelling roles.
• Experience leading social for a fashion brand is a plus.
• Exceptional aesthetic sensibility and editorial judgment.
• Deep understanding of internet culture and emerging digital movements with the ability to translate cultural insights into brand-aligned storytelling.
• Strong understanding of social KPIs, platform analytics, and performance optimization.
• Experience tying social activity to business outcomes including traffic, conversion, and community growth.
• Experience in leading teams and cross-functional partnerships.
• Strong communicator with the ability to align creative ambition with business priorities.
• An entrepreneurial, solutions-oriented leader and collaborative team player with a high level of ownership, accountability, and initiative.
• Passionate about working for an inclusive, values-driven brand.
• Ability to thrive in a fast-paced environment where deadlines, priorities, and initiatives can shift quickly.

Benefits

• Paid vacation, sick time, and holidays
• A fun-filled, creative work environment
• Healthcare, vision, and dental
• 401(k) with company match
• Competitive salary
• Generous employee discount