Social Media Director

Responsibilities

• Develop and lead a comprehensive University-wide social media strategy, content planning, and community engagement efforts across up to 10 CUNY social media accounts, including the Chancellor’s social media channels, ensuring alignment with institutional priorities, enrollment goals, and branding.
• Establish long-term vision, goals, and performance benchmarks for all University social media channels.
• Establish workflows, editorial calendars, content governance processes, and quality standards.
• Identify and develop strategic content opportunities that showcase and support student experiences, faculty achievements, research impact, and university reputation.
• Evaluate emerging social media platforms, technologies, and trends, to enhance audience engagement and visibility.
• Serve as a strategic advisor to university leadership on social media best practices and digital communications trends.
• Collaborate with creative teams to produce high-quality multimedia content, including video, photography, graphics, and interactive media.
• Ensure content reflects institutional messaging, brand standards, accessibility requirements, and audience needs.
• Provide day-to-day leadership and supervision of the social media team, including a Social Media Coordinator and interns as needed, overseeing workflow management, content development, and performance tracking to support strategic communications objectives.
• Provide social media training and guide campus social media staff to maintain consistency and effectiveness across platforms.

Requirements

• Bachelor’s degree and eight years’ related experience required.
• - Degree in Communications, Journalism, Public Relations, or related field.
• - 4+ years of professional experience in social media, digital marketing, communications, or content strategy.
• - Experience leading social media strategy for a complex organization or higher education institution.
• - Demonstrated success managing social media campaigns, audience growth, and engagement strategies.
• - Experience with social media analytics, advertising platforms, and social listening tools.
• - Excellent writing, editing, storytelling, and presentation skills.
• - Proven ability to lead teams and manage multiple stakeholders.
• - Experience with content management systems such as Sprout Social, Hootsuite, or similar tools.

Preferred

• Bachelor’s degree and eight years’ related experience required.
• - Degree in Communications, Journalism, Public Relations, or related field.
• - 4+ years of professional experience in social media, digital marketing, communications, or content strategy.
• - Experience leading social media strategy for a complex organization or higher education institution.
• - Demonstrated success managing social media campaigns, audience growth, and engagement strategies.
• - Experience with social media analytics, advertising platforms, and social listening tools.
• - Excellent writing, editing, storytelling, and presentation skills.
• - Proven ability to lead teams and manage multiple stakeholders.
• - Experience with content management systems such as Sprout Social, Hootsuite, or similar tools.

Benefits

• CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.