Social Media & Digital Marketing Strategist (Washington, DC | Hybrid)

District of Columbia, USA (Hybrid)

$55K/yr – $70K/yrMid Level3+ years expFull time

Posted 1 day ago

Job Summary

Own and manage 5–7 client accounts, leading strategy, content, reporting, and client collaboration across organic and paid social; oversee onboarding, ongoing execution, content calendars, and shoots with a strong focus on brand identity and platform-specific performance.

Account ownership from onboarding to growth
Content creation, calendars, and analytics interpretation
Client leadership and cross-functional collaboration

Job Description

Responsibilities

Manage approximately 5–7 active client accounts at a time across varying industries, platforms, and deliverables
Take ownership of assigned accounts from onboarding through ongoing strategy, execution, reporting, client communication, and account growth
Serve as a day-to-day client contact and manage account needs, approvals, deliverables, and deadlines
Demonstrate strong professional proficiency across major social platforms, including Instagram, Facebook, TikTok, LinkedIn, YouTube, X, and Pinterest
Understand the strategic differences between platforms, audiences, content formats, algorithms, publishing practices, and performance metrics
Develop monthly content calendars and determine the appropriate mix of photography, video, graphics, educational, promotional, and community-focused content
Develop original content concepts, series, and campaigns tailored to individual brands
Utilize softwares including: Monday, Trello, CapCut, Canva, Adobe Cloud and related databases
Write and refine captions, social copy, SEO-focused language, scripts, hashtags, and CTAs
Schedule and publish content through Meta Business Suite, YouTube Studio, TikTok Studio, and comparable platforms

Requirements

Approximately 3–7+ years of relevant professional experience; this is not an entry-level position
Demonstrated experience independently managing multiple social media accounts for brands or clients, preferably across multiple industries
Demonstrated experience developing and executing organic social strategy across major platforms, including Instagram, Facebook, TikTok, LinkedIn, and YouTube
Hands-on experience independently executing paid digital campaigns through platforms such as Meta Ads Manager, Google Ads, TikTok Ads Manager, and LinkedIn Campaign Manager
Strong understanding of digital analytics and measurement, including GA4 and platform-level reporting
Demonstrated ability to create visually compelling, cohesive social feeds and translate brand guidelines into a distinctive digital presence
Ability to take a client or project from strategy and concept through creative execution, publication, paid amplification, measurement, and optimization
Highly proficient in social-first content creation
Strong professional knowledge of Instagram, TikTok, YouTube, LinkedIn, Facebook, X, Pinterest, and other relevant platforms
Proficiency with Adobe Creative Cloud, Canva, CapCut, and comparable creative software

Benefits

Flexible hybrid work environment
10 business days of Paid Time Off
Medical and dental coverage through a standard Blue Cross Blue Shield plan
Discretionary retirement contributions may be offered toward an individual retirement account
Professional development and certification opportunities
Direct collaboration with the founder
Significant autonomy over assigned client accounts
Clear opportunity for increased responsibility and leadership as Sloane Strategy grows

Sloane Strategy

At Sloane Strategy, we believe the best work happens through collaboration. As an extension of our clients’ teams, we immerse ourselves in their vision and goals to deliver marketing strategies that not only reflect their brand but elevate it.We are a full-service boutique agency that blends creativity with data-driven insight. From social media strategy and influencer partnerships to brand development, content creation, and performance analytics, we craft campaigns designed to capture attention and deliver measurable impact.Our approach is both innovative and detail-oriented: we refine every element until it aligns seamlessly with a client’s creative vision and unique brand identity. The result is marketing that sparks conversation, builds authentic connections, and drives long-term growth.

Founded in 2024

Washington, District of Columbia, USA

3 employees (2 in marketing)

sloanestrategy.com

Salaries

Posted range

$55K/yr – $70K/yr

Taken straight from the job posting.

See all Sloane Strategy salaries

Marketing Team

Marketing Team Size

2 (67% of company)

Median Tenure

0.8 years

Marketing Roles Posted (Last 30 Days)

Headcount Trend

Current headcount: ~3

Links

sloanestrategy.com

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