Social Media & Digital Marketing Specialist - Retail Support Center - Marshall, MN

Marshall, MN (On-site)

$19/hr – $23/hrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive social media and content marketing for the brand, owning strategy, creation, and cross-channel engagement to boost awareness and ROI.

  • Ownership of content creation and campaign execution across multiple platforms.
  • Must-have: 2+ years in social media marketing or content creation.
  • Standout: Collaboration with design and video teams to produce integrated campaigns.

Job Description

Responsibilities

  • Content Creation & Strategy : Develop and execute creative, data-driven social media content strategies to boost brand awareness and drive customer engagement across multiple platforms (LinkedIn, Instagram, Facebook, etc).
  • Campaign Management : Plan, launch, and monitor digital media campaigns and social content calendar, using a mix of photography, videography, and graphic design to drive customer engagement .
  • Analytics & Reporting : Track performance metrics for social media and digital campaigns, analyze data, and optimize future content based on insights to improve engagement and ROI.
  • Content Development : Write, proofread, and edit compelling content for social media posts, blogs, email campaigns, and the website, ensuring high standards for grammar, style, and tone.
  • SEO & Blogging : Create SEO-rich blog posts that enhance the website’s search rankings and provide valuable, educational content to our audience.
  • Community Management : Actively monitor and engage with social media followers, addressing inquiries, feedback, and comments in a timely and brand-consistent manner.
  • Event Promotion : Support marketing initiatives for in-store events and grand openings.
  • Collaboration & Branding : Work closely with the design team to ensure all marketing materials are consistent with our brand identity guidelines (fonts, style, tone, etc.) across all channels.
  • Innovation & Trends : Stay up to date with the latest trends in digital marketing and social media, bringing fresh ideas to improve brand presence and customer engagement.

Requirements

  • 2+ years of experience in social media marketing, content creation, or a related field preferred.
  • Experience with Adobe Creative Suite design software (After Effects, InDesign, Photoshop, Premier Pro, Illustrator, Etc). Experience with video editing tools is a plus.

Preferred

  • Video editing skills
  • Experience with video editing tools is a plus

Benefits

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee assistance program
  • Employee discount
  • Flexible schedule
  • Flexible spending account
  • Health insurance
  • Health savings account
  • Life insurance
Runnings logo

Runnings

At Runnings, exceptional customer service is at the heart of everything we do. For over 75 years, we’ve served communities across the upper Midwest and Northeast with a commitment to quality, value, and putting our customers first. As a rapidly growing, family-owned retailer, we’re passionate about finding the right people to grow with us. We have 90 stores across 12 states and a dedicated team of over 3,500 employees. Visit one of our stores and you’ll find an extensive selection of products for your home, farm, pets, and outdoor recreation. Runnings’ headquarters and retail support center are proudly based in Marshall, MN, and we remain family-owned by the Dennis and Adele Reed Family.Looking to join a team that is customer focused and values community? Explore career opportunities at https://www.runnings.com/careers.

Founded in 1947
Marshall, Minnesota, USA
757 employees (12 in marketing)

Traffic Signals

Monthly Visitors
800.7K
Monthly Google Ads Budget
$61.8K
Traffic Source Mix
Search
43.5%
Direct
50.9%
Referral
3.4%
Social
1.4%
Paid
0.7%

Headcount Trend

Current headcount: ~757

Marketing Team

Marketing Team Size
6 (1% of company)
Marketing Roles Posted (Last 30 Days)
1