Responsibilities

• Campaign Strategy & Execution: Develop and implement targeted social media strategies to drive patient recruitment for clinical trials across multiple therapeutic areas.
• Paid Social Media Management: Manage paid campaigns on platforms such as Meta (Facebook & Instagram), LinkedIn, and others, focusing on high-volume, high-quality patient leads (CPL, conversion rates).
• Content Creation & Copywriting: Create, draft, and publish engaging content, including ad copy, headlines, educational materials, short-form videos (Reels/TikTok), and images, while aligning with campaign goals.
• Compliance & Privacy: Partner with Clinical Operations, Medical Affairs, and Legal different teams in the organization to ensure all creative aligns with IRB requirements, privacy regulations (HIPAA), and brand guidelines.
• Analytics & Reporting: Monitor campaign performance in real-time, analyzing key metrics (impressions, clicks, conversions, ROI), and provide weekly/monthly reports to stakeholders with actionable insights.
• Community Engagement: Monitor social media channels for patient inquiries and sentiment, responding promptly to questions and managing online reputation, while escalating patient issues as needed.
• Targeting & Audience Identification: Identify and target specific patient populations, utilizing lookalike audiences and interest-based targeting while adhering to platform policies regarding health causes.
• Advocacy Groups: Work with disease advocacy groups for awareness initiatives relative to the disease and the impact of the Company’s therapies to patients
• Ad hoc projects: Any ad hoc projects in clinical development that this position will have an impact on

Requirements

• Education: Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
• Experience: 2–5+ years in digital marketing, specifically with experience in patient recruitment, healthcare, pharma, or a Contract Research Organization (CRO).
• Technical Skills: Proficiency with paid social platforms (Meta Business Suite, LinkedIn Campaign Manager) and scheduling tools (e.g., Sprout Social, Hootsuite).
• Compliance Knowledge: Strong understanding of HIPAA-compliant advertising and healthcare marketing regulations.
• Analytical Skills: Proven success in translating data into campaign improvements.

Preferred

• Experience with graphic design tools like Canva or Adobe Photoshop.
• Familiarity with CRM systems (e.g., Salesforce, HubSpot) for tracking patient inquiries.
• Ability to work in a fast-paced, high-growth environment.
• Excellent written and verbal communication skills, with a focus on patient-centric language.

Benefits

• 401(k)
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance