Social Media Digital Content Creator at WAC Group | Port Washington, NY | $75K/yr – $85K/yr

WAC Group

Social Media Digital Content Creator

Port Washington, NY (On-site)

$75K/yr – $85K/yrMid Level3+ years expFull time

Posted 5 months ago

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Job Summary

Drive end-to-end social video content for a corporate lighting company, from shoots to publishing, with travel required.

Own planning, shooting, editing, and publishing of social video content.
Must-have: 3–5 years creating social content in a corporate environment with video skills.
Standout: Portfolio demonstrating multi-platform video work and travel flexibility.

Job Description

Responsibilities

Ideate and execute a consistent stream of high-quality social content (primarily video + photo), aligned to brand voice, tone, and business priorities.
Capture content on-site at customer locations, trade shows, and in our showroom, including and not limited to product demos, installations, behind-the-scenes, interviews, and on-site storytelling.
Edit and deliver content optimized for each platform (e.g., Instagram, LinkedIn, YouTube, TikTok as applicable), including reels/shorts, stories, carousels, and longer-form video as needed.
Write and publish on-brand captions and supporting copy for posts. Contribute to blog posts and website landing pages.
Ensure all content maintains consistent brand standards such as voice, tone, terminology, visual style, and accuracy, inclusive of communicating technical topics.
Coordinate with Sales and internal stakeholders to plan and schedule customer visits, interviews, and event coverage.
Maintain a content calendar and publishing cadence; ensuring timely delivery around timelines, deadlines, product launches, events, and campaigns.
Leverage performance metrics to continuously optimize content formats, topics and publishing strategy.
Manage and organize media assets (raw footage, edits, b-roll libraries, photos) for reuse and distribution.

Requirements

Bachelor Degree in Marketing, Business or a closely related area of study.
Willingsess, ability and excitement for extensive travel to customer locations, trade shows, and our showrooms, including occasional extended early and late hours tied to event coverage.
3-5 years of professional experience in a corporate structured business environment creatingcontent for social media.
Ability to provide a professional Portfolio of work samples required inclusive of links or files demonstrating social content) with an emphasis on video.
Proven technical ability to shoot and edit video (smartphone + camera), including lighting, audio, framing, and post-production skills.
Experience using Design/Editing tools: Adobe Creative Cloud or Canva.
Demonstrated data driven results translating technical topics into clear, engaging content for a professional audience.
Strong writing and editing skills with a proven ability to maintain a consistent brand voice and tone.

Preferred

Industry familiarity in lighting, interior design, architecture, construction, or property development is preferred but not required.
HubSpot or Sprout Social experience is preferred.
PIM/DAM experience is preferred.

Benefits

paid time off; medical & dental coverage (including family coverage), vision, life, 401(k); tuition assistance; and continuous training and development.

WAC Group

WAC Lighting features a complete line of luminaires that combine discreet style and functionality. Fueled by a passion for creating, WAC offers customers the true benefits of a world-class factory and products that are progressive in design and technology to solve your most challenging lighting needs. Featuring accent, functional and recessed luminaire collections, WAC is ideal for multi-family residences, hotels, restaurants, hospitality, residential applications, and a multitude of commercial environments across the globe. With over 100 engineers on staff across six factories worldwide, WAC puts creative and forward-thinking minds behind solving various lighting needs utilizing the latest technologies while offering an industry-leading, vertically integrated operation. The WAC line of architectural lighting solutions provide cutting-edge LED illumination at different light levels employing recessed, track, wall wash and downlights. Our vast array of lighting fixtures offers symmetrical, asymmetrical, direct or indirect illumination with a variety of specifiable options such as beam angles, light distribution and glare control. Architectural collections feature high-performance interior/exterior LED luminaires that are available as wall cylinders, ceiling mounts and pendant downlights, all designed and engineered to perform specific lighting tasks in various residential, hospitality and commercial environments.WAC Fans combine energy-efficient DC motors, smart home connectivity, sophisticated styling and offerings at competitive price points, creating a compelling collection that is unmatched. New housing styles, blade features, integrated LED technology and beautiful finishes bring fresh possibilities to meet your project's design needs. WAC Landscape Lighting features groundbreaking patented lighting solutions for your entire outdoor canvas with a wide range of luminaires for various lighting installations and projects.

Founded in 1984

Port Washington, New York, USA

262 employees (28 in marketing)

www.waclighting.com