Responsibilities

• Creates content for social media channels (Instagram, TikTok, YouTube, LinkedIn, Facebook, X and other emerging channels), highlighting a variety of topics, including news stories, calendar items, feature stories, events, program information and other items as assigned
• Shoots and edits video content for social media platforms with cross-promotion potential for the University website
• Reviews social media analytics to identify optimal posting strategies and trends
• Engages with audiences and answers questions received via social media in a timely manner
• Provides real-time, in-person social media coverage of lectures and events, especially signature University events and Fiesta Oyster Bake.
• Performs other social media assignments and projects as needed
• Oversees the Rattler Man mascot performer, coordinates and assists with mascot appearances
• Reviews and updates photo and video elements for the website and other uses
• Manages, organizes and maintains the digital asset management system
• Assists with University publications (social media, website, Gold & Blue magazines, etc.) through creative writing, and photographic and videography skills

Requirements

• Bachelor's degree from an accredited college/university in communications or related field is ideal.
• Minimum 2 years of professional experience in the field of communications; experience in photography and videography is preferable.
• Must clear and maintain a favorable background investigation and clearance.
• Must have valid driver's license, motor vehicle liability insurance and personal injury insurance; or have a self-reliant source of transportation to conduct business on a daily basis.
• Must have the ability to demonstrate advanced skills in MS Office (Outlook, Word, Excel and PowerPoint). Uses various software applications, such as Adobe Creative Suite, WordPress and other content management solutions, including basic HTML, to make web edits.
• Proficiency in photography editing software (Adobe Photoshop and Lightroom), video editing software (Adobe Premiere and CapCut), design software (Adobe InDesign and Canva) is required. SEO/GEO and web copywriting, Google Analytics and other Google web tools are highly desirable.
• Must be knowledgeable of best practices and techniques in photography and videography; knowledgeable of the relationships between web, social media and print communications.
• Ability to create content, graphics and videos for digital or social media; experience in analyzing demographic insights.
• Must have excellent verbal and written communication skills (writing, editing, proofreading, analytical, organizational, grammar, knowledge of AP style); strong public relations and customer service skills with an ability to implement diplomacy and discretion at all times; an ability to work effectively with communities across the University.
• Must have a high ethical standard and a strong sense of confidentiality; ability to prioritize and manage multiple deadlines; thrive in a complex work environment; displays solid problem-solving and interpersonal skills; works well independently and as part of a team.

Nice to have

• Experience in photography and videography is preferable.
• SEO/GEO and web copywriting, Google Analytics and other Google web tools are highly desirable.