Social Media & Digital Communications Specialist

Responsibilities

• Build the Content Engine: Plan, maintain, and execute an aggressive digital editorial calendar aligned with missions, program milestones, and strategic company goals.
• Own the Channels: Lead day-to-day execution across X, LinkedIn, Instagram, YouTube, Facebook, Bluesky, subscriber newsletters and emerging platforms.
• Understand the Audience: Tailor content to our broad range of audiences spanning B2B and B2G, talent candidates, investors, and fans.
• Cover the Action in Real Time: Work with our media content producers to capture, package, and publish live coverage for launches, hot fires, spacecraft deployments, trade shows, and major company milestones.
• Translate Rocket Science: Partner directly with engineers, mission operators, and production teams to turn complex technical achievements into sharp, accessible content.
• Drive Growth with Data: Monitor platform analytics, spot trends before they fade, experiment with AI tools and new formats, and ruthlessly optimize for reach and engagement.
• Guard the Brand Voice: Ensure every caption, clip, graphic, and post matches Rocket Lab’s standard of quality, technical accuracy, and unmistakable tone.
• Expand the Frontier: Challenge the status quo of how aerospace communicates. Bring fresh tech, unconventional distribution strategies, and bold creative experiments that keep us leagues ahead of the industry.
• Roll Your Sleeves Up: This isn’t a pure strategy role insulated from the execution. You are on the tools every single day, drafting, shooting, editing, and driving projects from concept to feed. You can expect to live tweet countdowns, get out onto the factory floor to get the story, write the post, and hit publish yourself.

Requirements

• 5+ years of experience. Proven track record running high-growth, high-engagement social channels and digital campaigns for a fast-moving brand.
• A sharp portfolio with direct proof of killer campaigns you built and executed personally.
• Experience in both organic and paid social campaigns and strategies. Deep understanding of how to roll out effective paid social and digital campaigns to serve specific business needs.
• Flexibility to travel and move fast: Ready to support on-site activations, events, and dynamic launch schedules across time zones.

Preferred

• Bachelors degree.
• Ability to distil complex ideas into short, witty, punchy copy with zero fluff and flawless attention to detail.
• Extreme ownership. You don't wait for a brief. You spot what needs doing, hunt for an answer, pick up a camera, or open a draft, and get it done.
• Calm, decisive judgment when breaking news hits or launch countdowns are ticking live.
• Experience in aerospace, defence, motorsport or tech industries.
• An authentic obsession with space exploration and technology.
• You don’t have to be able to have hands on photo/video capture and mobile editing skills but it would be beneficial.
• Experience in a start-up environment

Benefits

• Our comprehensive benefits package includes our industry-leading Employee Stock Purchase Program (with a 15% discount on company stock), top-tier medical plans (HMO, PPO, and a zero cost HDHP option with a significant HSA company contribution), dental and vision coverage, paid vacation and sick time, 11 paid holidays, flexible spending and dependent care accounts, paid parental leave, disability and life insurance, and a 401(k) retirement plan with company match.Additional perks include subsidized EV charging, onsite fitness centers (where available), discounted gym memberships, complimentary snacks and beverages, 50% employee discount on our popular merch store, and a variety of other employee discounts.Level and base salary will be determined on a case-by-case basis and may vary based on the following considerations: job-related knowledge and skills, education, and experience.