Director, Strategic Communications

New York City, NY (On-site)

$199K/yr – $258K/yrDirector/Executive15+ years expFull time

Posted 4 hrs ago

Job Summary

Own and shape executive communication by guiding content, messaging, and media strategy while leading coaching, stakeholder engagement, and crisis-ready programs.

  • Define and drive the executive's integrated communications plan and content across media channels.
  • Lead media relations, crisis response, and stakeholder outreach to secure interviews and manage press placements.
  • Advise on delivery, tone, and messaging to maximize impact and consistency across internal and external audiences.

Job Description

Responsibilities

  • Thought Leadership: Developing content to establish the executive as an industry expert, including op-eds and, social media, and conference content.
  • Message Development: Crafting narratives, speeches, social captions, and presentations that align with voice and company goals.
  • Internal & External Comms: Creating internal updates, Q&As, town hall scripts, and managing external media relations or press releases.
  • Strategic Coaching: Advising the executive on communication strategy, media training, and presentation delivery.
  • Stakeholder Management: Building relationships with partners, journalists, and internal teams. Pitch stories, secure interviews, and manage press placements across print, digital, broadcast, and podcasts.
  • Media Relations: Monitor media coverage, public sentiment, and emerging issues in real time. Lead crisis communications efforts including rapid response. Advise on sensitive issues, or breaking news affecting the public figure. Coordinate messaging across teams to ensure consistency and accuracy.
  • Operations & Coordination: Manage press and appearance calendars, embargoes, exclusives, and media logistics. Prepare executive for interviews, appearances, and press events. Track KPIs, media impact, and publicity outcomes.

Requirements

  • Experience: 15+ years in corporate communications, PR, or executive-level communications in the Business, Fashion or Entertainment industry.
  • Skills: Exceptional writing, editing, and storytelling skills; ability to work at pace.
  • Attributes: Speed, agility, high discretion, strategic thinking, and the ability to influence.

Benefits

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.
  • Employee stock purchase plan.
  • Medical, dental, vision and life insurance.
  • See more of the benefits we offer.
  • For eligible employees
Gap Inc. logo

Gap Inc.

3.7 Glassdoor

Gap Inc., a house of iconic brands, is the largest specialty apparel company in America. Its Old Navy, Gap, Banana Republic, and Athleta brands offer clothing, accessories, and lifestyle products for men, women and children. Since 1969, Gap Inc. has created products and experiences that shape culture, while doing right by employees, communities and the planet. Gap Inc. products are available worldwide through company-operated stores, franchise stores, and e-commerce sites. Fiscal year 2023 net sales were $14.9 billion. For more information, please visit www.gapinc.com.

Founded in 1969
San Francisco, California, USA
70K employees (9,780 in marketing)
70% recommend to a friend
87% CEO approval

Salaries

Posted range

$199K/yr – $258K/yr

Taken straight from the job posting.

Communications median pay in the United States

$93K/yr

Most pay falls between $71K and $137K. Based on 6,328 salaries.

See all Gap Inc. salaries

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Director, Strategic Communications

Gap Inc. · New York City, NY · On-site