Responsibilities

• Channel strategy & daily publishing
• Own the content calendar across Instagram and TikTok (plus emerging platforms you make the case for)
• Ship daily: feed posts, stories, reels, short-form — polished in-season, relentless off-season
• Grow followers, engagement, and — most importantly — traffic and ticket sales from organic
• Plan and run social coverage for every show week: runway, backstage, front row, arrivals
• Direct real-time capture and same-night publishing while the moment is hot
• Build the shot lists, capture teams, and posting workflows that make event weeks look effortless
• Source, vet, and manage the creator and influencer roster across all three markets
• Run show seeding: comp tickets, invitations, gifting, and front-row placements for the right creators
• Negotiate content agreements and usage rights; manage deliverables and deadlines

Requirements

• 3+ years running social for a consumer brand — fashion, beauty, events, hospitality, or entertainment strongly preferred
• Proven growth story. You can show accounts you grew, with numbers, and explain exactly what worked
• Native to short-form. You think in hooks, trends, and formats — and you can shoot and edit a reel yourself when speed matters
• Creator-relationship operator. You've managed influencer campaigns end to end: sourcing, deals, deliverables, reporting
• Taste. You know the difference between content that's on-trend and content that's on-brand — and you can do both at once
• Calm under event pressure. Show weeks are live, loud, and unforgiving. You publish through it
• Data-aware. You read your analytics, know your best-performing formats, and let results steer the calendar

Preferred

• Experience covering live events (fashion weeks, festivals, sports, premieres)
• Video editing (CapCut, Premiere) and mobile photography chops
• Existing relationships with fashion/lifestyle creators
• Familiarity with affiliate or creator-tracking tools