Social Media Coordinator/Office Administrative Assistant

Responsibilities

• Produce and publish high-quality photography, videography, graphics, and short-form video content optimized for social media platforms including Instagram, TikTok, Facebook, LinkedIn, YouTube Shorts, and other emerging channels.
• Maintain a content calendar aligned with university marketing campaigns, academic deadlines, seasonal initiatives, and institutional priorities.
• Attend campus events, academic programs, student activities, community engagements, and other related Marian University activities to capture content.
• Create social media campaigns and collaborate with university departments that promote admissions, enrollment, academics, student success, campus life, fundraising initiatives, and events.
• Serve as the primary voice of Marian University's social media presence by responding to comments, direct messages, and inquiries in a timely and professional manner.
• Monitor social media analytics and key performance indicators to evaluate and improve social media strategy, campaign effectiveness, and audience engagement.
• Research emerging social media trends, platform updates, viral content, and best practices to continually improve the university's digital presence.
• Ensure all content adheres to Marian University's brand standards, accessibility guidelines, copyright regulations, and FERPA requirements.
• Recommend new strategies, campaigns, and content opportunities that support institutional marketing and enrollment objectives.
• Serve as a point of contact for the Office of Marketing and Communication by responding to requests for marketing materials, photography, videography, logos and other creative assets.

Requirements

• Bachelor's degree or associate degree preferred in Marketing, Communications, Public Relations, Journalism, Digital Media, or related field. Equivalent combinations of education and professional experience may be considered.
• One to three years of professional experience managing social media accounts and creating multimedia content.
• Experience creating photography, videography, and digital multimedia content.
• Proficiency with social media management platforms and digital content creation software, including Meta Business Suite, Canva, CapCut, Adobe Creative Cloud, or similar applications.
• Excellent written, verbal, and interpersonal communication skills.
• Ability to collaborate effectively with faculty, staff, students, alumni, and community partners.
• Understand the importance of consistent branding, marketing principles, and digital communication strategies.
• Ethical judgment and ability to maintain confidentiality.
• Commitment to supporting Marian University's Mission and Core Values.
• Willingly support the Mission and Core Values of the University.