Responsibilities

• Develop and execute social media strategies across YouTube, Instagram, TikTok, Facebook specifically for Vertical Dramas.
• Manage day-to-day publishing, scheduling, optimization, and quality control across social channels.
• Create compelling captions, hooks, titles, community posts, polls, and promotional copy designed to drive engagement.
• Partner with creative teams to develop high-performing thumbnails, short-form clips, graphics, and platform-specific content.
• Monitor social trends, viral formats, memes, sounds, creators, and platform updates to identify opportunities for the brand.
• Analyze performance metrics including views, watch time, retention, engagement, shares, follower growth, CTR, and conversions.
• Use performance data to recommend changes to content strategy, creative, posting cadence, and distribution.
• Develop and execute A/B tests for creative, messaging, titles, thumbnails, hooks, and content formats.
• Manage social content calendars and coordinate campaigns around new releases, premieres, partnerships, events, and major brand initiatives.
• Engage with the community through comments, polls, questions, and other interactive formats.

Requirements

• Experience with Vertical Drama content is required.
• 3+ years of experience managing social media for a media, entertainment, creator, consumer, or digital-first brand.
• Strong understanding of YouTube, TikTok, Instagram, Facebook, and short-form video strategy.
• Demonstrated ability to grow social audiences and improve content performance.
• Excellent copywriting skills with a strong instinct for hooks, storytelling, titles, and attention-grabbing social copy.
• Highly knowledgeable about internet culture, Gen Z trends, creators, and rapidly changing social behaviors.
• Comfortable interpreting social analytics and turning data into clear creative and strategic decisions.
• Strong organizational skills with the ability to manage multiple platforms, campaigns, deadlines, and stakeholders simultaneously.
• Experience working with creators, talent, or entertainment IP is a plus.
• Familiarity with social publishing, analytics, project management, and content management tools.