Social Media Coordinator

Responsibilities

• Lead the strategy, planning and day-to-day management of assigned institutional social media channels.
• Create compelling photo, video and written content that highlights student and faculty success, education, research and community impact.
• Build relationships with leadership, faculty, staff and communicators to identify and develop impactful stories.
• Develop and execute organic and paid social media campaigns that strengthen engagement and advance institutional priorities.
• Monitor social conversations, manage online communities and provide guidance during time-sensitive communications.
• Analyze platform performance and audience insights to continually refine strategy and maximize results.
• Stay ahead of emerging platforms, trends and best practices to ensure OU's digital presence remains innovative and competitive.
• Capture professional photo and social video content of campus events, headshots, and campus engagement.

Requirements

• Bachelor's Degree in Marketing, Communications, Public Relations, or a related field.
• 3 years of experience in a social media management

Preferred

• Experience in photography, headshots, video production is preferred.

Benefits

• Benefits Eligible: True