Responsibilities

• Develop and execute comprehensive social media content plans aligned with brand goals, ensuring consistency across all platforms.
• Create compelling visual and written content using tools such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance brand storytelling.
• Manage daily social media activities including scheduling posts with Hootsuite or Buffer, monitoring engagement, and responding to audience interactions promptly.
• Conduct social listening to gather insights on audience preferences, industry trends, and competitor activities to inform content strategies.
• Implement targeted Facebook Advertising campaigns and optimize ad performance through ongoing analysis using Google Analytics and social media analytics tools.
• Monitor digital marketing performance metrics, analyze campaign results, and generate reports to measure success and identify areas for improvement.
• Foster positive relationships with followers, influencers, media outlets, and partners through effective communication and relationship management.

Requirements

• Proven experience in social media management across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Strong content creation skills including writing engaging posts, editing videos, and designing graphics for various channels.
• Proficiency in media editing tools like Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro (or other video editing software), and media performance analytics tools.
• Knowledge of SEO best practices, keyword research techniques, and web analytics to enhance content visibility.
• Familiarity with social listening tools like Brandwatch or Mention to track brand reputation and industry trends.
• Ability to analyze marketing online analytics data using Google Analytics or similar platforms for continuous improvement.
• Excellent proofreading skills combined with a keen eye for branding consistency and visual aesthetics.
• Strong understanding of digital marketing strategies including social media content marketing, public relations integration, and branding initiatives.
• Work Location: In person