Responsibilities

• Develop and implement comprehensive social media strategies aligned with brand goals and target audiences.
• Create, curate, and schedule engaging content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok using tools like Hootsuite or Buffer.
• Monitor social listening channels to gather insights on customer sentiment, trending topics, and competitor activities.
• Design visually appealing graphics and videos using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance content appeal.
• Manage paid advertising campaigns on Facebook and other platforms to maximize reach and ROI.
• Analyze web analytics and social media metrics using Google Analytics and platform-specific insights to optimize campaigns.
• Engage with followers by responding promptly to comments, messages, and reviews to foster community loyalty.
• Collaborate with public relations teams to ensure consistent branding and messaging across all channels.
• Conduct keyword research for SEO purposes to improve content visibility in search engines.
• Maintain up-to-date knowledge of digital marketing trends, tools, and best practices in social media management.