Social Media Coordinator

Drive social media execution for Pro-Life Generation across platforms, with a focus on TikTok and YouTube growth and real-time community management.

Responsibilities

• Content Creation & Scheduling: Schedule, and post content for various Pro-Life Generation social media channels including Instagram, TikTok, YouTube, Rumble, and others. Ensure content is engaging, on-brand, and optimized for each platform to maximize reach and engagement.
• Use social media management tools to plan and automate posts.
• Implement strategy to grow the TikTok & YouTube account's follower base and increase engagement.
• Identify trends and challenges that align with the organization's mission and values.
• Community Engagement & Monitoring: Actively monitor social media channels in real-time, including those of other pro-life, pro-abortion, SFLA staff & students, and relevant news accounts
• Actively monitor breaking news and report to the team for response.
• Respond to all direct messages (DMs) and comments in a timely and professional manner.
• Keep social media content calendar organized and plan content ahead of time for holidays, events, and on-going themes.
• Foster a positive online community by interacting with followers and addressing any issues or concerns.
• Strategic Planning & Collaboration: Work closely with the Field Team to create tailored social media plans for local and national events.

Requirements

• Bachelor's degree in communications, marketing, or a related field, or equivalent work experience preferred
• Proficiency in Microsoft Office programs such as Word, Excel, and Outlook
• Candidates must have knowledge of grammar rules and utilize the oxford comma
• Political experience or education preferred
• Strong understanding of social media platforms and their respective audiences
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team
• Strong organizational skills and attention to detail
• Ability to handle sensitive topics with tact and professionalism
• Passion for the pro-life cause and alignment with the mission and values of the Pro-Life Generation

Preferred

• Experience with social media management tools
• Willingness to learn SFLA technologies and platforms