Responsibilities

• Develop and implement comprehensive social media strategies aligned with marketing goals to increase engagement and followers across all platforms.
• Create, curate, and schedule engaging content including graphics, videos, blog posts, and photography using media editing tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Monitor social media analytics and marketing online analytics to measure campaign performance; optimize content based on insights from Google Analytics, web analytics, and social listening tools.
• Coordinate with public relations teams to craft positive brand narratives; manage relationship management efforts with influencers, partners, and community members.
• Conduct keyword research for content optimization; utilize SEO best practices to enhance visibility in search results.
• Oversee paid advertising campaigns on platforms like Facebook Advertising, analyzing media performance analytics to maximize ROI.

Requirements

• Proven experience in social media management across multiple platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Strong content creation skills with proficiency in graphic design, video editing, photography, proofreading, and media editing tools.
• Deep understanding of social media content marketing strategies combined with expertise in social media communication and community engagement.
• Knowledge of digital marketing performance monitoring techniques using tools like Google Analytics and web analytics platforms.
• Ability to conduct social listening to gauge public sentiment; skilled in social media analytics for data-driven decision-making.
• Familiarity with marketing online analytics to track campaign success; experience with branding initiatives is a plus.
• Excellent relationship management skills with a proactive approach to stakeholder engagement within digital communities.

Preferred

• experience with branding initiatives is a plus