Social Media Coordinator

Responsibilities

• Manage social media for the Salt Lake Bees across all social media channels (IG, FB, X, TikTok).
• Oversees existing and emerging social channels, including writing compelling copy, capturing photos and videos, partnering with the design team to build graphics, managing a robust content calendar, and moderating community engagement.
• Identify and understand our guests/prospective guests’ audiences.
• Own social media budget.
• Interpret campaign performance data and apply insights into organic content. Share insight with the team and leadership in a weekly business review.
• Ensure alignment across all digital touchpoints and to ensure the accuracy of campaign reporting
• Work with Guest Services and Communications departments to respond to negative online mentions and reviews and provide guidance on guest recovery strategy.
• Develops and enhances brand guidelines that can be consistently applied to every post and community interaction. Acts as a leading voice in our guests’ brand experience.
• Help educate revenue teams on best social media sellable assets and overall social media as a marketing tool.
• Stay current on social media trends. Experiment and innovate, trying new tactics to help position the Salt Lake Bees and Big as a thought leader in the sports and entertainment social media space.

Requirements

• 1-3 years of direct experience with social media in a professional setting.
• Proven experience in building professional/corporate social media accounts and audiences.
• Proficiency in Google suite products.
• Familiarity with popular social media channels including, but not limited to, Facebook, Twitter, X, Instagram and YouTube.
• Excellent writing and communication skills.
• Strong understanding of social media and related technologies.
• Familiarity with social media publishing, analytics, and social listening tools.
• Ability to manage multiple tasks and project prioritization.
• Ability to work independently and within a team to meet deadlines and accomplish goals.
• Strong attention to detail and sense of urgency, willingness to try something new.

Preferred

• Basic knowledge of baseball preferred (not required)
• Bilingual (Spanish) is beneficial (not required)