Social Media Coordinator

USA (On-site)

$30K/yr – $40K/yrEntry Level1+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the social voice for a growing audience, turning platform trends into publishable content and measurable engagement.

  • Content & Publishing: Schedule and publish across Instagram, TikTok, X, Facebook, YouTube to grow audience and boost engagement.
  • Community & Conversation: Monitor trends, respond to comments, and foster a positive brand experience.
  • Performance & Collaboration: Analyze metrics, report insights, and align campaigns with marketing, creative, and sales.

Job Description

Responsibilities

  • Develop, schedule, and publish engaging content across Players Pins' social media platforms (Instagram, TikTok, X, Facebook, YouTube, etc.) to grow our audience and drive engagement.
  • Monitor social media channels for trends, conversations, and opportunities to participate and amplify brand messaging.
  • Engage with our online community, respond to comments and messages, and foster a positive and interactive brand experience.
  • Assist in the planning and execution of social media campaigns, product launches, and promotional activities.
  • Track, analyze, and report on social media performance metrics, providing insights and recommendations for optimization.
  • Collaborate with the marketing, creative, and sales teams to ensure consistent brand voice and integrated messaging.
  • Stay up-to-date with the latest social media trends, platform updates, and best practices.
  • Assist with content creation, including graphic design, video editing, and copywriting, as needed.

Requirements

  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field, or equivalent practical experience.
  • 1+ years of experience managing social media for a brand or organization.
  • Proven understanding of major social media platforms (Instagram, TikTok, X, Facebook, YouTube) and their respective analytics tools.
  • Excellent written and verbal communication skills, with a strong ability to craft engaging copy and interact with diverse audiences.
  • Strong organizational skills, attention to detail, and the ability to manage multiple tasks and deadlines.
  • Proactive, creative, and able to work both independently and collaboratively in a fast-paced environment.
  • A genuine passion for sports, collectibles, pop culture, or fashion.

Preferred

  • Proficiency with content creation tools (e.g., Canva, Adobe Creative Suite) is a plus.

Traffic Signals

Monthly Visitors
901
Traffic Source Mix
Search
79.8%
Direct
7.3%
Referral
4.8%
Social
7.3%
Paid
0.8%

Headcount Trend

Current headcount: ~11

Marketing Team

Marketing Team Size
2 (18% of company)
Marketing Roles Posted (Last 30 Days)
4