Responsibilities

• Produce social-first content across Instagram and TikTok (Reels, carousels, Stories, and TikTok-native formats) that feels platform-native, not repurposed
• Shoot and edit short-form video content on iPhone, including on-camera content, product demos, lifestyle footage, and behind-the-scenes moments
• Be comfortable and confident on camera. This role includes appearing in content as a relatable voice for the brand alongside the broader social team
• Develop and contribute to recurring content series and evergreen formats that build audience habit and expectation
• Source, vet, and onboard creators for Perelel's organic creator network, identifying women who authentically align with the brand across pregnancy, motherhood, women's health, perimenopause and general wellness
• Write and manage creative briefs that give creators enough direction to stay on-brand without killing authenticity
• Own the end-to-end creator workflow: outreach, contracting, briefing, content review, feedback, asset collection, and performance tracking
• Build and maintain a creator database organized by niche, audience, lifecycle stage, content style, and past performance
• Support day-to-day community management across platforms, responding to comments and DMs in the brand voice with speed and care in partnership with our CX team
• Assist with content calendar management, scheduling, and publishing

Requirements

• 1-2 years of experience in social media and content creation, ideally in DTC, wellness, beauty, or women's health
• You are a content creator first. Your portfolio includes Reels, TikToks, and carousels you've personally shot, edited, and published. This is the core of the role
• You're comfortable and natural on camera.
• You have experience sourcing and managing creators or UGC contributors. You know what a good brief looks like and why most brand briefs fail
• You're organized and operationally sharp.
• You can move fast without sacrificing quality. Startup pace means same-day turnarounds happen, and you're comfortable with that
• You're a clear, concise communicator, with creators, with internal teams, and in the content itself
• You have taste. You know the difference between content that looks like a brand ad and content that feels like it belongs in someone's feed. You lean toward the latter

Preferred

• Bonus: Familiarity with the supplement, prenatal, or women's health space. Not required, but you'll ramp faster if you already understand the audience