Responsibilities

• Produce social-first content across Instagram and TikTok (Reels, carousels, Stories, and TikTok-native formats) that feels platform-native, not repurposed
• Shoot and edit short-form video content on iPhone, including on-camera content, product demos, lifestyle footage, and behind-the-scenes moments
• Be comfortable and confident on camera. This role includes appearing in content as a relatable voice for the brand alongside the broader social team
• Develop and contribute to recurring content series and evergreen formats that build audience habit and expectation
• Concept and pitch new content ideas regularly, not just execute on what's handed to you
• Adapt brand campaigns for social with a creator-native sensibility, translating polished brand assets into thumb-stopping feed content
• Stay ahead of platform trends, audio trends, and cultural moments relevant to our audience (millennial and Gen-Z women, 24–35+) and bring ideas proactively
• Source, vet, and onboard creators for Perelel's organic creator network, identifying women who authentically align with the brand across pregnancy, motherhood, women's health, perimenopause and general wellness
• Write and manage creative briefs that give creators enough direction to stay on-brand without killing authenticity
• Own the end-to-end creator workflow: outreach, contracting, briefing, content review, feedback, asset collection, and performance tracking
• Build and maintain a creator database organized by niche, audience, lifecycle stage, content style, and past performance
• QC all incoming creator content against brand guidelines, compliance requirements, and platform best practices before it goes live
• Manage creator relationships with warmth and professionalism. These are long-term partnerships, not one-off transactions
• Track creator content performance and surface insights on what's working, who's delivering, and where to double down
• Support day-to-day community management across platforms, responding to comments and DMs in the brand voice with speed and care in partnership with our CX team
• Assist with content calendar management, scheduling, and publishing
• Pull and organize performance data to support weekly and monthly reporting
• Coordinate with the in-house Creative team and freelance designer on asset delivery timelines
• Support campaign launches, product drops, and brand activations with real-time social coverage

Requirements

• 1-2 years of experience in social media and content creation, ideally in DTC, wellness, beauty, or women’s health
• You are a content creator first. Your portfolio includes Reels, TikToks, and carousels you’ve personally shot, edited, and published
• You’re comfortable and natural on camera
• You have experience sourcing and managing creators or UGC contributors
• You’re organized and operationally sharp
• You can move fast without sacrificing quality; startup pace means same-day turnarounds happen, and you’re comfortable with that
• You’re a clear, concise communicator

Nice to have

• Bonus: Familiarity with the supplement, prenatal, or women’s health space. Not required, but you’ll ramp faster if you already understand the audience