Social Media Coordinator

Lexington, KY (On-site)

$22/hr – $30/hrMid LevelFull time

Posted 2 days ago

Job Summary

Own the social media program end to end, from audience research and trend discovery to content creation, posting cadence, and community management. Drive brand buzz across platforms, oversee layouts and assets, train colleagues, and report monthly analytics while collaborating with marketing on events and activations.

  • Lead content creation across video, text, and image formats
  • Coordinate posting schedule and platform optimization
  • Manage customer conversations and route inquiries to the right team

Job Description

Responsibilities

  • Research audience preferences and discover current trends
  • Create engaging video, text, and image content
  • Design videos and graphics to sustain viewers’ curiosity and create buzz around new and existing products
  • Stay up to date with changes in all social platforms ensuring maximum effectiveness
  • Train co-workers to use social media in a cohesive and beneficial way
  • Facilitate online conversations with customers and respond to queries helping to route them to the proper team
  • Develop an optimal posting schedule, considering web traffic and customer engagement metrics
  • Oversee social media accounts’ layout
  • Suggest new ways to attract prospective customers, like promotions, and competitions
  • Create graphics and assets for various brands and company projects

Requirements

  • Paid social media experience required
  • Proven work experience on social media platforms
  • Expertise in multiple social media platforms
  • Ability to deliver creative content (video, text, and image)
  • Strong familiarity with online marketing strategies and marketing channels
  • Ability to grasp future trends in digital technologies and act proactively
  • Proactive, works well / takes instruction, but also takes initiative
  • Excellent communication skills
  • Multitasking and analytical skills
  • Proficient graphic design skills

Benefits

  • 401(k)
  • Dental insurance
  • Employee discount
  • Flexible schedule
  • Health insurance
  • Paid time off
Paul Miller Ford logo

Paul Miller Ford

Ford Dealership since 1953. Ford, Mazda, Commercial and Pre-Owned Sales Departments

Founded in 1953
Lexington, Kentucky, USA
100 employees (3 in marketing)

Salaries

Posted range

$22/hr – $30/hr

Taken straight from the job posting.

Social Media median pay in the United States

$78K/yr

Most pay falls between $64K and $100K. Based on 4,031 salaries.

See all Paul Miller Ford salaries

Marketing Team

Marketing Team Size
3 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

Headcount Trend

Current headcount: ~100

News about Paul Miller Ford

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Social Media Coordinator

Paul Miller Ford · Lexington, KY · On-site