Responsibilities

• The Social Media Coordinator will be responsible for coordinating the day-to-day execution of our social channels
• Content Planning & Posting: Own scheduling and publishing content across Instagram, TikTok, and YouTube
• Ensure assets are properly formatted, captioned, tagged, and optimized per platform best practices
• Community Engagement: Manage daily community engagement including responding to all owned comments and DMs with approved brand-aligned messaging
• Handles customer service inquiries via social DMs in partnership with CX teams to resolve inquiries efficiently
• Engages with tagged content and relevant accounts to foster community and growth
• Identify superfans, creators, and niche communities worth engaging
• Trend Research & Social Listening: Pull relevant fashion, lifestyle, and cultural trends across platforms weekly
• Track and log mentions of PATRICK TA BEAUTY across Instagram / TikTok for paid boosting and general use
• Translate trend research and performance insights into actionable content recommendations tailored to each platform’s audience and algorithm

Requirements

• 2+ years of experience in social media, preferably within a fashion, beauty, or lifestyle brand.
• Experience managing brand social channels and executing against a content calendar.
• Strong understanding of Instagram, TikTok, and emerging platforms.
• Working knowledge of social analytics and ability to pull reports and identify key insights.
• Proficient knowledge in video editing within TikTok and CapCut.
• Ability to work effectively with cross-functional teams.
• Ability to multi-task, organize, and prioritize work in a fast-paced environment.
• Strong written and verbal communication skills.

Benefits

• Bonus Opportunity
• Health Benefits
• 401 (k) With a Company Match
• Product Discount Program
• Flexibility & Wellness Stipend
• Paid Leave Programs
• Paid Holidays & Summer Fridays