Social Media Coordinator

Responsibilities

• Plan, create, and publish content across Instagram (@oldemeckbrew), TikTok, and Facebook — Reels, carousels, static posts, and stories
• Develop and maintain a weekly content calendar with a consistent posting cadence of 5–7 posts per week
• Shoot and edit short-form video (Reels) on location at both Brauhaus restaurants and the brewery
• Oversee paid ad campaigns via Meta Business Suite while maintaining local search visibility and profile management through Google Business Profile
• Write captions that sound like OMB — warm, direct, and grounded in who we are
• Monitor and respond to comments, DMs, and tagged content in a timely, on-brand manner
• Build and manage a user-generated content program: encourage guest content, reshare the best of it, run occasional contests or campaigns
• Track performance metrics (engagement rate, reach, Reel views, DM shares, follower growth) and provide monthly reporting to leadership
• Stay current on platform changes, algorithm updates, and emerging best practices
• Maintain and update OMB’s website (ombbeer.com) with current menus, hours, events, and seasonal content

Requirements

• 1–2 years of experience managing social media accounts for a brand, business, or organization (internships and freelance count)
• Demonstrated ability to create quality short-form video content (Reels, TikTok, or equivalent) — we’ll ask to see examples
• Strong writing skills with an ear for brand voice — you can adapt your tone without defaulting to generic marketing-speak
• Working knowledge of Instagram, Facebook, and social media scheduling and analytics tools (Sprout Social, Meta Business Suite, or similar)
• Comfortable with basic photo and video editing tools (CapCut, Canva, InShot, Lightroom Mobile, Adobe, or similar)
• Self-directed and organized — you can manage a content calendar and hit deadlines without being micromanaged
• Reliable transportation and willingness to work across multiple locations in Charlotte
• Flexibility to work some evenings and weekends for content capture during peak hours and events

Preferred

• Experience in food & beverage, hospitality, or brewery/restaurant industry
• Familiarity with website content management systems (WordPress, Squarespace, or similar)
• Photography skills or experience with food/product photography
• Interest in craft beer, German brewing culture, or the Charlotte food and drink scene
• Experience managing social media for a multi-location business
• Basic understanding of SEO and how social content supports search visibility
• Bachelor’s degree in marketing, communications, or a related field (not required — we care more about your portfolio than your diploma)

Benefits

• $50,000 Annually
• Medical, Vision, Dental, and Long-term Disability insurance
• 401k Retirement planning with 4% match after 1 year
• A beer allowance (obviously)
• Employee discount on food, beer, and merchandise
• A seat at Charlotte’s oldest brewery, surrounded by people who care about what they make and how they make it
• The chance to shape the digital presence of a growing, multi-location brand during a pivotal expansion phase
• Creative autonomy — this isn’t a role where someone else tells you what to post every day