Social Media Coordinator

New York City, NY (Hybrid)

$25/hr – $30/hrMid LevelPart time

Posted 19 hrs ago

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Job Summary

Own end-to-end social content for store openings and retailer activations, from filming and editing to posting, trend monitoring, and monthly recaps, while coordinating with the onsite team and tenants.

Lead filming and editing of event content across mall channels
Collaborate with Digital Team and onsite Manager to plan monthly calendars

Job Description

Responsibilities

Film and photograph new store openings, retailer activations, community events hosted by the onsite Marketing Manager.
Publish content in real time during events, grand openings, and retailer activations.
Capture content that boosts tenant visibility and helps drive sales traffic into their spaces
Comfortable filming on location and appearing on camera as needed, representing the property's official social channels.
Edit short-form video content (TikToks/IG Reels) using tools such as CapCut, Adobe Premiere Pro, Final Cut Pro or similar.
Create engaging TikToks, Reels and video content, adding captions and on-brand text overlays aligned with brand guidelines
Create Content optimized for TikTok, Instagram, Facebook (Reels, Stories, and feed posts.)
Monitor comments and direct messages on assigned channels, primarily TikTok, flagging urgent or high-priority inquiries for the mall team while responding to routine engagement and community questions.
Maintain a consistent daily posting cadence: a minimum of 3 Stories and 1 scheduled feed posts across platforms
Monitor Social Media Trends and identify opportunities to connect these conversations to our retailers and experiences in the center in a timely and relevant manner.

Requirements

Demonstrated content creation ability with an average of 2,000-5,000 views per video over their last 15 posts, and a 4-10% engagement rate (likes, comments, and shares).
Must have at least 70% of audience residing in the target state where the position is located. Portfolio should demonstrate understanding of short-form video trends and ability to create engaging, on-brand content.
Comfortable being on camera during reels, understanding they represent the center they support and brand they’re supporting.
Familiarity with Gen Z, local youth trends, and digital content creation.
Part-time university students encouraged to apply