Responsibilities

• Develop platform-specific content (copy, graphics, static and rich media video scripts) aligned with department goals, marketing campaign goals, and brand voice.
• Maintain a content calendar to ensure consistent posting across all NMDOH channels.
• Write an appropriate reading level for target audiences.
• Adapt long-form content into bite-sized, shareable social media posts
• Coordinate with NMDOH staff and contractors to design and gather visual assets
• Ensure all content meets ADA Section II and WCAG 2.2aa accessibility standards
• Schedule and publish posts using social media management tools (e.g., SproutSocial)
• Ensure all content is archived according to IPRA and state document retention policies
• Monitor comments, messages, and mentions across platforms
• Respond to public inquiries in a timely, accurate, and on-brand manner

Requirements

• Associates Degree in Publications, Journalism, Communications, Public Relations, Business Administration with an emphasis in Marketing, and/or related field and one (1) year of experience in public relations, mass communications, television, radio, print media, emergency communications, and/or emergency management.
• Any combination of education from an accredited college or university in a related field and/or direct experience in this occupation totaling three (3) years may substitute for the required education and experience.
• Must possess and maintain a valid driver's license.

Preferred

• The ideal candidate is a digitally savvy communicator with 2-3 years of experience who can balance creative content production with the depth and breadth of work performed at the New Mexico Department of Health.
• They bring hands-on social media knowledge, a strong writing instinct, a desire to learn about and promote public health topics, and the judgment to represent the NMDOH's voice accurately and responsibly across every post they publish.