Responsibilities

• Creates content for the Garden’s social media platforms
• Serves as main point of contact for all social media platforms, internally and externally as well as primary info email to ensure consistent messaging to audiences
• Manages the development and reporting of digital metrics
• Creates and reports on Meta platform advertising
• Maintains, monitors, and tracks social media utilizing ongoing dashboards to measure progress and maximize ROI
• Works with Director of Marketing & Guest Relations to evaluate results of digital marketing campaigns as well as general activity
• Offers actionable insights based on campaign performance
• Builds relationships with influencers and local marketing agents to create and develop content supporting the Garden’s mission and earned revenue goals
• Ensures best practices are followed in all areas of digital marketing and social media practices to increase brand awareness and engagement among desired audiences
• Oversees web-based tools (e.g., Sprout Social, Campsite, Meta business accounts) to support digital marketing efforts

Requirements

• 3 – 5 years prior experience in communications or marketing role desired
• Knowledge of Photoshop and Lightroom is mandatory
• Knowledge of editing software such as CapCut for reels/videos
• Knowledge of Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook
• Able to communicate effectively at all levels—share all information in a timely fashion
• Proficient analytical skills, including the ability to conduct research, compile, organize and analyze information, formulate and effectively present conclusions to others
• Proven self-starter skills with a strong work ethic, resourceful, conscientious, punctual, and energetic
• Ability to work in a team environment that promotes collaboration
• Takes direction, and fulfills responsibilities under stress or pressure, with minimal direct supervision
• Effective written communications skills, including copywriting, proofreading, and editing
• Office administration skills, including general clerical skills (filing, typing, copying, etc.)
• Effective interpersonal skills and ability to maintain a professional manner in all dealings with customers, staff, volunteers, Board members, and others
• Demonstrated ability to organize and manage multiple projects, prioritize tasks, and meet deadlines
• Willingness to work evenings and/or weekends on occasion
• Applicants must possess a valid U.S. driver’s license
• Pre-employment background check required

Preferred

• Bachelor’s Degree preferred
• Other Adobe products a bonus

Benefits

• Medical
• Vision
• Dental
• Life Insurance
• Retirement Plan
• Long -Short Term Disability
• PTO
• Paid Holidays
• Garden Perks