Responsibilities

• Content Capture - Film and photograph new store openings, retailer activations, community events hosted by the onsite Marketing Manager. - Publish content in real time during events, grand openings, and retailer activations. - Capture content that boosts tenant visibility and helps drive sales traffic into their spaces - Comfortable filming on location and appearing on camera as needed, representing the property's official social channels. Content Creation and Editing - Edit short-form video content (TikToks/IG Reels) using tools such as CapCut, Adobe Premiere Pro, Final Cut Pro or similar. - Create engaging TikToks, Reels and video content, adding captions and on-brand text overlays aligned with brand guidelines - Create Content optimized for TikTok, Instagram, Facebook (Reels, Stories, and feed posts.) - Monitor comments and direct messages on assigned channels, primarily TikTok, flagging urgent or high-priority inquiries for the mall team while responding to routine engagement and community questions. - Maintain a consistent daily posting cadence: a minimum of 3 Stories and 1 scheduled feed posts across platforms Social Media and Property Support - Monitor Social Media Trends and identify opportunities to connect these conversations to our retailers and experiences in the center in a timely and relevant manner. - Work with the Digital Team and onsite Marketing Manager to build out a monthly content calendar for Instagram Reels, TikToks and Facebook. - Reach out to tenant corporate teams to coordinate filming inside their spaces, beginning with centers targeted tenant list or digital tenant support list. - Create monthly recaps of Social Media Content wins and distribute to applicable stakeholders Equipment and Content Rights - Macerich will provide a basic content starter kit (ring light, tripod and microphone, subscription to editing apps) - Macerich will provide a company device and access to necessary apps. - All content created within the scope of this role is owned by Macerich and the property, which retains full rights to repost, edit and distribute across owned and paid channels - Must sign a photo release consent form What You Bring: - Demonstrated content creation ability with an average of 2,000-5,000 views per video over their last 15 posts, and a 4-10% engagement rate (likes, comments, and shares). - Must have at least 70% of audience residing in the target state where the position is located. Portfolio should demonstrate understanding of short-form video trends and ability to create engaging, on-brand content. - Comfortable being on camera during reels, understanding they represent the center they support and brand they’re supporting. - Familiarity with Gen Z, local youth trends, and digital content creation. - Part-time university students encouraged to apply

Requirements

• Demonstrated content creation ability with an average of 2,000-5,000 views per video over their last 15 posts, and a 4-10% engagement rate (likes, comments, and shares)
• Must have at least 70% of audience residing in the target state where the position is located. Portfolio should demonstrate understanding of short-form video trends and ability to create engaging, on-brand content.
• Comfortable being on camera during reels, understanding they represent the center they support and brand they’re supporting.
• Familiarity with Gen Z, local youth trends, and digital content creation.
• Part-time university students encouraged to apply

Benefits

• 40 hours of sick time annually
• ClassPass membership
• Employee Assistance Program
• Career-development resources