Responsibilities

• Concept, create, and edit original social content that reflects the brand voice and visual identity
• Shoot and edit short-form video and static content optimized for platforms such as Instagram, TikTok, and others as the channel mix evolves
• Leverage existing brand photography, campaign assets, and influencer/UGC content to create engaging and varied social posts
• Collaborate with the Brand Manager and Art Director to ensure content aligns with broader brand storytelling and creative direction
• Bring fresh ideas and formats to the table, informed by social trends and cultural moments
• Support the planning and execution of the social media content calendar, ensuring consistent and timely posting
• Organize content assets, captions, and schedules to keep workflows efficient and clear
• Coordinate with the Brand Manager to align social content with marketing initiatives, launches, and key moments
• Maintain flexibility within the calendar to respond to trends, timely moments, and performance insights
• Publish and manage content across Hanky Panky social channels, ensuring accuracy, quality, and brand alignment

Requirements

• Minimum of 2+ years of hands-on experience managing social media for a brand, agency, or creator-focused organization
• Demonstrated mastery of major social platforms, including Instagram, TikTok, and emerging channels, with strong understanding of platform performance and best practices
• Proven ability to conceptualize, shoot, edit, and publish high-quality short-form video and static content
• Proficiency in content creation and editing tools (e.g., Adobe Creative Suite, CapCut, Final Cut, Premiere Pro, or similar)
• Experience supporting and managing content calendars and workflows using project management tools
• Strong organizational skills, with the ability to manage multiple projects, assets, and deadlines simultaneously
• Working knowledge of basic social analytics and reporting, with the ability to interpret engagement and performance metrics
• Experience leveraging brand assets, user generated, and influencer content in compliant and creative ways
• Excellent written and verbal communication skills, with a strong understanding of brand voice and tone
• Highly adaptable, proactive, and comfortable working in a fast-paced, test-and-learn environment