Responsibilities

• Develop content with fresh themes and ideas each month for brands within The Exclusive Collective, supporting both organic social media channels and our paid media agency.
• Create content (image, video creation or selection, and copywriting) for Facebook, Instagram, LinkedIn, YouTube, Pinterest, Threads, and TikTok, as well as any new channels.
• Work with The Exclusive Collective’s Brand Manager to hone the voice and grow Exclusive Resorts, Inspirato, and onefinestay’s social presence across platforms.
• Stay up to date on current travel trends on social media. Activate against culturally relevant and timely content by identifying opportunities to be a part of a relevant conversation around cultural and industry moments to keep the brand dynamic, top of mind, and relevant.
• Stay on top of annual holidays and events in our destinations and create content around them.
• Bring forward creative ways to drive qualified web traffic from social channels and help facilitate those opportunities.
• Execute social media reporting weekly, monthly, and quarterly
• Spearhead UGC and EGC (Employee Generated Content) initiatives.
• Deepen community engagement and partner interactions: engage with our hotel partners, Member benefits, destinations, influencers, Member community, and friends of the brand .
• Review availability for potential influencer partnerships, ensuring requested dates fall within Asset Utilization’s guidelines.
• Ensure the onsite teams have all pertinent information, such as swag, shipment tracking information, influencer dietary restrictions/preferences, etc.
• Liaise with the legal team on contracts.
• Ensure OneDrive and Cloudinary are updated for all social media and paid media materials for the appropriate stakeholders to access.
• Work with the concierge team on personalized experiences and amenities.
• Manage post-trip expense management, invoicing, and reporting.

Requirements

• 2+ years of social media experience
• motivated by a fast-paced, collaborative, and ever-changing social environment
• able to work swiftly under deadlines
• a passionate storyteller with strong writing skills
• a confident, data-driven decision-maker with a sharp eye for detail and a deep understanding and proficiency in Facebook, Instagram, LinkedIn, YouTube, TikTok, Threads, and Pinterest, with an interest in emerging platforms
• experience with social publishing and listening tools like Sprout Social
• experience using Asana (or a similar tool) to manage content calendars, track project timelines, and coordinate tasks across teams
• great eye; skilled photographer/videographer/content creator familiar with using photo editing/design tools like Adobe Creative Cloud (Photoshop), Figma, Canva
• you have an innate ability to think critically, problem-solve, and tackle challenges — big and small