Social Media Coordinator

Responsibilities

• Develop, implement, and manage comprehensive social media marketing campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create compelling content including graphics, videos, photography, and written posts that align with our branding guidelines and resonate with our target audiences.
• Utilize social listening tools to monitor brand mentions, industry trends, and competitor activity to inform content strategies.
• Analyze social media metrics using tools like Google Analytics, Buffer, Hootsuite, and native platform insights to optimize campaign performance.
• Manage social media advertising efforts including Facebook Advertising campaigns to increase reach and engagement.
• Engage actively with followers by responding to comments, messages, and inquiries to foster community relationships.
• Collaborate with public relations teams to ensure consistent messaging and support brand reputation management efforts.

Requirements

• Proficiency in social media management platforms such as Hootsuite and Buffer for scheduling and analytics.
• Strong graphic design skills using Adobe Creative Suite applications like Adobe Photoshop and Adobe Illustrator for content creation.
• Experience with video editing tools for producing engaging multimedia content.
• Knowledge of SEO best practices and keyword research techniques to enhance content visibility.
• Ability to analyze digital marketing performance data through Google Analytics and media performance analytics tools.
• Excellent content writing skills with an eye for proofreading and editing to ensure clarity and accuracy.
• Understanding of branding principles along with experience in public relations strategies.
• Skills in web analytics, e-commerce integration, photography, and media editing tools are a plus.
• Strong relationship management skills to build partnerships within the digital marketing ecosystem.

Preferred

• Familiarity with interior design would be a bonus.
• Social listening tools and social media analytics for monitoring engagement trends.

Benefits

• Flexible schedule