Responsibilities

• Develop and implement comprehensive social media strategies aligned with marketing goals to increase brand visibility and engagement.
• Create, curate, and manage engaging content across all social media platforms, including text, images, videos, and graphics using tools like Adobe Creative Suite and media editing tools.
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitive activity for continuous campaign optimization.
• Manage social media advertising campaigns on platforms such as Facebook Advertising and other paid channels to maximize reach and ROI.
• Analyze social media metrics using tools like Google Analytics, Buffer, Hootsuite, and web analytics to assess campaign performance and inform future strategies.
• Foster relationships with influencers, media outlets, and community partners to enhance brand reputation through public relations efforts.
• Oversee daily social media management tasks including scheduling posts with Buffer or Hootsuite, proofreading content for accuracy, and ensuring consistent branding across all channels.

Requirements

• Proficiency in social media platforms such as instagram, Twitter, LinkedIn, TikTok
• basic video editing on capcut
• Knowledge of SEO best practices and keyword research to optimize content discoverability.
• Ability to analyze marketing online analytics and social media performance data to measure success and identify opportunities for improvement.
• Excellent communication skills with a knack for relationship management and community engagement.
• Familiarity with digital marketing performance monitoring techniques including media performance analytics and marketing analytics tools.

Benefits

• Flexible schedule