Responsibilities

• Develop, implement, and manage comprehensive social media marketing strategies across multiple platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create compelling content including graphics, videos, photography, and written posts that align with branding guidelines and campaign goals.
• Monitor social media channels to schedule posts, track engagement, and optimize content delivery for maximum impact.
• Conduct social listening to gauge public sentiment, identify trends, and gather insights for ongoing content refinement.
• Analyze social media performance using analytics tools such as Google Analytics and platform-specific insights to measure success and inform future campaigns.
• Collaborate with public relations teams to manage brand reputation and coordinate crisis communication when necessary.
• Implement SEO best practices and keyword research techniques to enhance content visibility online.
• Manage paid advertising campaigns on platforms like Facebook Advertising to boost reach and engagement.
• Track digital marketing performance metrics regularly to assess ROI and refine strategies accordingly.
• Maintain consistent branding across all digital channels while fostering positive relationships with followers through active communication.

Requirements

• 1-2+ years oven experience in social media management within a digital marketing or communications environment.
• Strong proficiency in social media platforms, content creation tools, and media editing
• Demonstrated ability to develop engaging content tailored for diverse audiences across multiple channels.
• Knowledge of SEO principles, Google Analytics, web analytics, and marketing online analytics for performance monitoring.
• Excellent proofreading skills combined with a keen eye for detail in graphic design and visual storytelling.
• Ability to analyze data from social media analytics tools to inform strategic decisions effectively.
• Strong relationship management skills to engage with community members, influencers, and stakeholders professionally.

Preferred

• Familiarity with paid advertising strategies on Facebook Ads or similar platforms is highly desirable.