Social Media Coordinator

Louisville, KY (On-site)

$50K/yr – $60K/yrMid LevelFull time

Posted 2 weeks ago

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Job Summary

Own and drive the end-to-end social media program across multiple platforms, coordinating creative production, community growth, and performance analytics while building B2B partnerships and promoting clinic events across locations.

Own content calendar and campaigns
Foster cross-brand partnerships for extended reach
Travel between locations to support shoots and events

Job Description

Responsibilities

Plan, produce, and publish content across Instagram, TikTok, Facebook, and Google Business Profile
Shoot and edit photo and video content in-house, including Reels and TikToks
Design on-brand graphics and marketing assets using Adobe Creative Suite and Canva
Coordinate content shoots and appearances around OR and clinic schedules across 5 surgeons
Manage and maintain the content calendar end-to-end
Monitor engagement, respond to comments/DMs, and grow our community
Track performance analytics and deliver regular reporting with actionable insights
Identify and nurture B2B partnership opportunities with complementary local businesses for cross-promotional campaigns that expand reach and drive mutual growth
Support planning and promotion of practice events, open houses, and special campaigns
Stay current on aesthetics industry trends, platform algorithm changes, and content best practices

Requirements

2–4 years of social media experience, ideally in aesthetics, med spa, or healthcare
Proven video editing skills for short-form content (Reels, TikTok)
Strong photography eye with experience shooting in a clinical or lifestyle setting
Proficiency in Adobe Creative Suite and Canva
Comfort with analytics tools and data-driven decision-making
Ability to thrive alongside strong personalities and competing priorities in a high-performing surgical environment
Confident, proactive communicator who can advocate for their needs and keep projects moving
Reliable transportation and willingness to travel between two local locations
Self-starter who manages multiple priorities without dropping the ball
Passion for the aesthetics industry and visual storytelling

Preferred

Experience with B2B co-marketing or cross-brand partnerships a plus
Event planning or coordination experience a plus
Intermediate videography skills a plus, including experience with a dedicated camera, basic lighting setup, and editing in Premiere Pro or Final Cut Pro

Benefits

Full-time position with a comprehensive benefits package

CaloAesthetics Plastic Surgery Center

Within its 16000 sq. ft., CaloAesthetics offers a state-of-the-art surgical facility and a world-class medical and day spa located in Louisville, KY, bringing their clients the highest level of professionalism and the best in skincare products, medical spa treatments, and body contouring procedures. Providing one of the largest selections of advanced surgical and non-surgical treatments in the country with each treatment and services designed to achieve desired results in a safe, physician–supervised environment. Our innovative plastic surgery facility in Louisville offers you a relaxing place to come for your consultation and your procedure. We have two state-of-the-art surgical suites that are specially designed for the procedures performed by our doctors. Private entrances and exits are available to you on the day of surgery. These are among the many amenities our practice offers you, along with the highest levels of professionalism, confidentiality and treatment technology."Our emphasis is the highest level of patient safety, providing our patients with the information to make the right choices for their situation, surrounding our patients with experienced, well-trained nurses and offering advanced surgical skill," says Kentucky plastic surgeon Dr. Calobrace. "Enthusiastic patients tell their friends about us, and physicians around the country refer patients to us, especially in complex situations."

Founded in 1997

Louisville, Kentucky, USA

30 employees (2 in marketing)

www.caloeathetics.com