Social Media Coordinator

Responsibilities

• Ideate, create, edit, and post high-quality, engaging content (images, videos, reels, stories, etc.) for social media platforms including Instagram, TikTok, and Facebook.
• Stay informed on trends, platform updates, and best practices for posting cadence.
• Write compelling captions and copy that engage and resonate with target audiences.
• Showcase the Broken Yolk Cafe brand through influencer partnerships and UGC collaborations, strategizing with marketing leadership on annual creator strategies.
• Utilize Sprout Social to maintain a 30-day social media calendar for owned channels.
• Spearhead social media campaigns to drive excitement around new restaurant openings.
• Provide guidance and content standards to franchisees wanting to post localized content.
• Remain accessible and connected to the brand’s ever-growing base of fans and followers through post comments and direct messages.

Requirements

• 4+ years of experience owning social media for other brands, preferably in hospitality.
• Strong portfolio showcasing your creativity and ability to produce engaging content.
• Proficiency in social media platforms (Instagram, TikTok, Facebook, etc.).
• Experience utilizing Adobe Creative Suite for content curation/editing.
• Ability to manage multiple projects and work under tight deadlines.
• Passion for staying ahead of trends and experimenting with new content formats.
• Valid, state-issued driver's license for off-site photo/video shoots at our restaurants.
• Bachelor’s degree in Marketing, Communications, or a related field (preferred, but not required).
• Candidates must be willing to undergo a background check prior to employment.

Benefits

• Opportunity for career growth within a rapidly-expanding brand.
• Collaborative, creative, and inclusive work environment.
• Complimentary food from Broken Yolk Cafe during the workweek.
• Access to professional development resources.
• Health and dental benefits (for full-time employees).
• Paid time off and holiday pay.